Technology in Accounting: Social Media as Effective Platform for Financial Disclosures

Abstract

Many people have embraced social media (SM), including both personal and proffesional uses. Corporations hoping to capitalize on this indoctrination are seeking to understand ways they can engage in SM. One possible idea is disseminating financial results. This topiv emerged as a result of the recent decision by the Securities and Exchange Comission granting permission. A problem for company leadership is the lack of understanding of the potential SM has to enhance shareholder value. Little research exists today on the impact of a corporate policy to use social web to announce dividend or earnings statements on shareholder value