La gestión de las redes sociales en los informativos de TV nacional de Ecuador
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Abstract
La investigación está enfocada en la gestión de las redes sociales en los programas
informativos de la televisión de Ecuador. La metodología empleada es cualitativa y cuantitativa a tra- vés de fichas de análisis y encuestas, en lo referente al uso de redes sociales en espacios informativos
se encuestó a presentadores y directores de noticias delas estaciones Ecuavisa, Teleamazonas y
Ecuador TV; respecto al bajo impacto de las cadenas de televisión nacionales en redes sociales se
encuestó a presentadores y directores de noticias deRTU y Telerama. Se complementó la investiga- ción con entrevistas semi-estructuradas a directores de noticias.Las redes sociales forman parte de
la actividad periodística de comunicadores y directores de noticias. Las redes sociales y la TV se
complementan. Las conversaciones suscitadas a través de plataformas digitales influyen y en algunos
casos determinan la agenda temática. En Ecuador aún existen canales que no tienen una cuenta
dedicada exclusivamente a las emisiones informativas, por lo que usan la cuenta general del canal
para transmitir información
The research is focused on the management of social networks in television news pro- grams of Ecuador. The methodology is qualitative and quantitative profiles through analysis and sur- veys regarding the use of social networks news programs presenters and news directors of the Ecuavisa, Teleamazonas and Ecuador TV stations were surveyed; from the low impact of national television presenters social networks and news directors surveyed RTU and Telerama. Research was supplemented with semi-structured interviews news directors. Social networks are part of jour- nalism communicators and news directors. Social networks and TV complement. The talks raised through digital platforms influence and in some cases determine the thematic agenda. In Ecuador there are still channels that do not have an account dedicated to news broadcasts, so they use the general account of the channel to transmit information
The research is focused on the management of social networks in television news pro- grams of Ecuador. The methodology is qualitative and quantitative profiles through analysis and sur- veys regarding the use of social networks news programs presenters and news directors of the Ecuavisa, Teleamazonas and Ecuador TV stations were surveyed; from the low impact of national television presenters social networks and news directors surveyed RTU and Telerama. Research was supplemented with semi-structured interviews news directors. Social networks are part of jour- nalism communicators and news directors. Social networks and TV complement. The talks raised through digital platforms influence and in some cases determine the thematic agenda. In Ecuador there are still channels that do not have an account dedicated to news broadcasts, so they use the general account of the channel to transmit information
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