Do Digital Literacy and Halal Tourism Attributes Impact Tourists' Subjective Well-Being? The Role of Satisfaction, Self-Efficacy, and Resilience

Abstract

This study examines the key antecedents shaping tourists’ subjective well-being in the context of halal tourism. It explores how digital literacy and perceived halal tourism attributes influence tourists’ information halal literacy self-efficacy, satisfaction, and resilience, ultimately affecting their overall well-being. A quantitative approach was employed using a structured survey of 500 tourists visiting halal destinations in West Sumatra, Indonesia. Data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed relationships and ensure the validity and reliability of the model. The findings reveal that subjective well-being is significantly influenced by resilience, satisfaction, and information halal literacy self-efficacy. Furthermore, digital literacy and halal tourism attributes significantly affect both self-efficacy and satisfaction, highlighting their joint contribution to enhancing tourists’ well-being. This study contributes to halal tourism literature by establishing the previously overlooked connection between digital literacy and perceived halal tourism attributes and by emphasizing the mediating role of information halal literacy self-efficacy in improving tourists’ subjective well-being.