El papel de las nuevas tecnologías en la recomendación y búsqueda de información sobre destinos rurales. Caso de estudio de la Villa del Libro de Urueña (Valladolid, España)
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Abstract
El empleo de las Tecnologías de la Información y la Comunicación por parte de los
turistas en los destinos que visitan resulta cada vez más extendido, dada la creciente extensión de
las fuentes de información digitales frente a las tradicionalmente empleadas, las cuales han
comenzado a ser desplazadas en numerosos destinos. De esta forma, el turista es capaz de acceder
a través de la web y de aplicaciones móviles a una importante cantidad de información sobre éste y
a su vez, recomendar la visita mediante estas herramientas digitales. Dadas las ventajas que puede
suponer para destinos rurales de tamaño reducido conocer las fuentes de información de sus
visitantes, en el presente artículo se analiza el caso de la Villa del Libro de Urueña, destino de
turismo cultural y literario de carácter rural, en el cual se determinan una serie de conclusiones
acerca de la situación de las fuentes de información digitales en este destino, a partir de una
encuesta realizada a visitantes del destino y su posterior análisis
The use of Information and Communication Technologies by tourists during their visit to destinations is increasingly widespread, given the growing extent of digital information sources compared to those traditionally used, which have begun to be displaced in many destinations. In this way, tourists can access a large amount of information about the destination through the web and mobile applications and recommend visiting it by these digital tools. Given the advantages that it can imply for small rural destinations to know the information sources of its visitors, in this paper the case of the Booktown of Urueña is analyzed, a cultural and literary tourism destination with rural character. A series of conclusions about the situation of digital information sources in this destination are determined, based on a survey conducted on visitors to the destination and its subsequent analysis
The use of Information and Communication Technologies by tourists during their visit to destinations is increasingly widespread, given the growing extent of digital information sources compared to those traditionally used, which have begun to be displaced in many destinations. In this way, tourists can access a large amount of information about the destination through the web and mobile applications and recommend visiting it by these digital tools. Given the advantages that it can imply for small rural destinations to know the information sources of its visitors, in this paper the case of the Booktown of Urueña is analyzed, a cultural and literary tourism destination with rural character. A series of conclusions about the situation of digital information sources in this destination are determined, based on a survey conducted on visitors to the destination and its subsequent analysis
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