Estrategias para la divulgación de la Geología a públicos generales. La provincia de León como caso de estudio
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Abstract
En este trabajo se describen y analizan diversas actividades de
divulgación de la Geología realizadas en la provincia de León (España)
entre los años 2017 y 2019. Para su exposición, se agrupan
en tres categorías que tienen en cuenta tanto su periodicidad como
el tipo de entidades patrocinadoras. Se da a conocer la herramienta
de difusión Canal GEO, que ha ayudado a incrementar el número
de asistentes. Estas actividades han permitido reconocer tres estrategias
que favorecen la persistencia de aspectos geológicos en el
imaginario colectivo de los asistentes, así como la integración de la
divulgación geológica en el turismo cultural y de naturaleza. Estas
estrategias son: 1) el uso del patrimonio geológico como recurso, 2)
la integración de los aspectos geológicos en contextos culturales y
naturales más amplios, y 3) el establecimiento de sinergias con entidades
que trabajan temas usualmente alejados de la Geología pero
que tienen gran arraigo en territorios con alta geodiversidad
This paper describes and analyzes several activities to disseminate geology carried out in the province of León (Spain) between 2017 and 2019. For their presentation, they are grouped in three categories that take into account both their periodicity and the type of sponsoring entities. The diffusion tool Canal GEO is presented, which has helped to increase the number of attendees. These activities have allowed the recognition of three strategies that favour the persistence of geological aspects in the collective imagination of the attendees as well as the integration of geological dissemination in cultural and nature tourism. These strategies are: 1) the use of geological heritage as a resource, 2) the integration of any geological feature in wider cultural and natural contexts, and 3) the stablishment of synergies with entities that usually work on issues far from geology but are deeply rooted in territories with high geodiversity
This paper describes and analyzes several activities to disseminate geology carried out in the province of León (Spain) between 2017 and 2019. For their presentation, they are grouped in three categories that take into account both their periodicity and the type of sponsoring entities. The diffusion tool Canal GEO is presented, which has helped to increase the number of attendees. These activities have allowed the recognition of three strategies that favour the persistence of geological aspects in the collective imagination of the attendees as well as the integration of geological dissemination in cultural and nature tourism. These strategies are: 1) the use of geological heritage as a resource, 2) the integration of any geological feature in wider cultural and natural contexts, and 3) the stablishment of synergies with entities that usually work on issues far from geology but are deeply rooted in territories with high geodiversity
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