RT Dissertation/Thesis
T1 Corporate social media as a tool for voluntary reporting, transparency and stakeholder’s engagement in Western European local governments
T1 Los medios de comunicación social corporativos como herramienta para la revelación de información voluntaria, la transparencia y el compromiso de los stakeholders en los gobiernos locales de Europa Occidental
A1 Ratkai, Melinda
A2 Universidad de Huelva. Departamento de Economía Financiera, Contabilidad y Dirección de Operaciones
K1 Facebook (Recurso electrónico)
K1 Medios de comunicación social
AB This thesis contributes new and unique evidence to the debates surrounding business,management and communication changes and paradigmatic shifts in Western Europe by meansof social media (SM) by seeking the answer to how the Facebook platform is actually being usedby stakeholders and Western European local governments, and how this usage can be measuredand explained. Through the use of existing literature and prior studies this doctoral dissertationfirst identifies a gap in the knowledge of SM usage (caused by a recent paradigmatic shift fromanalogue to the digital world). As the next step, it identifies inter-relations of relevant factorstowards a continuance use intention or perpetuation of Facebook, and establishes new metrics ofcorporate Facebook measurement (which may be applicable to most SM). Based on these metricsand avenues it later investigates methods of stakeholders‘ engagement, transparency, voluntaryreporting and Facebook activity in 2012 and 2013. In so doing, it broadens the toolkit of this newresearch area and provides new evidence of voluntary reporting, transparency and stakeholders‘engagement in 15 Western European countries. Importantly, it is the first work to examine thismultidisciplinary research field from the aforementioned different perspectives. The establish ofnew metrics for measuring popularity, commitment, virality and engagement on corporateFacebook and the analyzes of 75 Western European municipalities for scholars contributevaluable interpretations of how social media (most particularly Facebook) may have functionedover the course of the study period and how the identified features and practices responded to thechanging business and social environments. Our understanding benefited significantly from these4 basically independent, but still coherent researches examining: continued use intention ofFacebook; establishing metrics for measurement; and combining the content and media types ofthe posts and the different levels of engagement metrics with stakeholders and local governmentsbehaviors, expectations and changed needs. Patterns were likely to be observed across theexamined population detecting differences among different public administration styles. Theconclusions from this original project may be placed within the context of the wider socialsciences debates. The need for new, relevant and more diverse studies is emphasized to advancethe interpretations of current economic and social changes of Western Europe by expandingresearch to multiple countries and integrating research findings.
PB Universidad de Huelva
YR 2014
FD 2014
LK http://hdl.handle.net/10272/9845
UL http://hdl.handle.net/10272/9845
LA eng
DS Repositorio Institucional de la Universidad de Huelva
RD 1 jun 2026