@article{10272/16329,
year = {2019},
url = {http://hdl.handle.net/10272/16329},
abstract = {Dentro del mundo de la publicidad, hemos encontrado una interesante iniciativa que busca fomentar el uso del marketing dentro de la educación. Estamos hablando de Educafestival, un festival que se celebra en España y que pretende premiar a las estrategias de comunicación que llegan por parte del sector educativo.
Lo que Educafestival pretende, es convertirse en un punto de encuentro entre anunciantes, agencias e Instituciones Educativas. El objetivo de todo esto es promover nuevas ideas para hacer que este sector sea mejor},
abstract = {In the advertising world, we have found an interesting initiative that looks for the promotion of the use of marketing within education. We are talking about Educafestival, a festival that will be celebrated in Spain, and that hopes to award the communicative strategies which come from the educational sector. What Educafestival expects, is to become the meeting point between advertisers, agencies, and Educational Institutions. Its aim is to foster new ideas to make this sector better.},
publisher = {Grupo Comunicar},
title = {Educafestival, el poder educativo de la publicidad},
author = {Peralta Ferreyra, Ilda},
}