RT Journal Article
T1 Kid influencers in Spain: understanding the themes they address and preteens' engagement with their YouTube channels
A1 Castillo Abdul, Bárbara
A1 Romero Rodríguez, Luis Miguel
A1 Larrea Ayala, Ana
AB This research analyses the contents of the videos of the ten Spanish children's YouTube channels with the highestnumber of followers and video plays to identify correlations between the thematic axes of the videos and theincrease in digital engagement data. Little is known about the topics that the most popular Spanish-languageYouTube influencers share with preteens and young adults' audience. In response, this exploratory study willuse content analysis to examine this gap and contrast the themes that its videos reflect against others. For thispurpose, interpretive-based content analysis is carried out based on an analysis sheet validated by expert judgment.Among the main results, it is shown that most of the children who are the lead character of the channel arecurrently between 10 and 12 years old, having created the channels an average of five years ago, which showshow early many YouTubers are starting in this industry. There are also differences in the thematic axes of thechannels' videos according to the gender of the children's influencers, with a higher representation of maleYouTubers devoted to gameplays, while their female peers have a more significant presence in videos in thelifestyle category. It is concluded that there is a need to supervise the contents accessed by children on thisplatform since it can deepen not only gender gaps but also become a wrong reference of role models.
PB Elsevier
SN 2405-8440
YR 2020
FD 2020-09
LK http://hdl.handle.net/10272/19050
UL http://hdl.handle.net/10272/19050
LA eng
NO Castillo Abdul, B., Romero Rodríguez, L. M., & Larrea Ayala, A. (2020). Kid influencers in Spain: understanding the themes they address and preteens’ engagement with their YouTube channels. Heliyon, 6(9), e05056. DOI: https://doi.org/10.1016/j.heliyon.2020.e05056
DS Repositorio Institucional de la Universidad de Huelva
RD 1 jun 2026