@article{10272/9263, year = {2014}, url = {http://hdl.handle.net/10272/9263}, abstract = {Si hay una capacidad en los medios de comunicación es la de transmitir cultura e imponer hábitos, costumbres y valores. También pueden causar desequilibrios y beneficios, físicos, psíquicos y culturales. Por ello es tan importante que expertos, técnicos, comunicadores y educadores se pongan de acuerdo y creen un debate internacional que, fruto de la investigación y la práctica constate, incite a la responsabilidad de los medios, de las autoridades y de la sociedad, y cree cauces educativos que permitan el uso adecuado de los medios. Aularia presenta con este debate solamente la punta del iceberg, invitando a expertos de varios países, con experiencia, a participar al menos con su grano de arena en algo que debiera expandirse}, abstract = {If mass media has any special ability it is to transmit culture and impose habits, customs and values. They can also cause unbalances and profits: physical, psychical and cultural ones. This is one of the reasons why it is so important that experts, technicians, communicators and educators come all to common agreement. They must create an international discussion which - parting from research and constant practice - promotes media, authorities and society’s responsibility. It has to create educational channels which allow a proper use of media. With this debate, Aularia presents no more than the tip of the iceberg. It creates a welcoming space, inviting various countries’ experts to participate in this project that should grow.}, publisher = {Grupo Comunicar}, title = {Salud y medios de comunicación: un encuentro ineludible}, author = {Rojas Osorio, Valeria and Ordóñez, Marcos A. and García Sánchez, Enrique and Gurpegui Vidal, Carlos}, }