RT Journal Article
T1 Understanding Transmedia Music on YouTube through Disney Storytelling
A1 Vizcaíno Verdú, Arantxa
A1 Aguaded, José Ignacio
A1 Contreras Pulido, Paloma
AB Transmedia storytelling has been integrated into contemporary society through socialmedia, where influencers have enabled the building of worlds.Within this environment of humaninteraction,fiction and converging social realities have become an essential tool to tell stories. OnYouTube, storytelling has expanded to music, where cover videos take on great relevance. The aim ofthis study is to understand the transmedia music phenomenon due to the impact of music on theplatform. To this end, we applied a methodology that stemmed from Grounded Theory principlesin the analysis of 300 Disney animation song covers in three stages: (1) deductive and inductivecodebook development; (2) social network analysis; and (3) statistical test. The results showed thatyoutubers highlight specific audiovisual codes from the film and cultural industries. Furthermore,we observed these productions often display configurations that expand the original story throughperformance, location, costumes, make-up, among others. We argue that, on the digital sphere, asustainable transmedia music paradigm is developing, where performers construct more meaningfuland valuable stories.
PB MDPI
SN 2071-1050
YR 2021
FD 2021-03
LK http://hdl.handle.net/10272/19690
UL http://hdl.handle.net/10272/19690
LA eng
NO Vizcaíno Verdú, A., Aguaded Gómez, I., & Contreras Pulido, P. (2021). Understanding Transmedia Music on YouTube through Disney Storytelling. Sustainability, 13(7), 3667. DOI: https://doi.org/10.3390/su13073667
DS Repositorio Institucional de la Universidad de Huelva
RD 15 jul 2026