RT Journal Article T1 The Demonization of Islam through Social Media: A Case Study of #Stopislam in Instagram A1 Civila de Dios, Sabina A1 Romero Rodríguez, Luis Miguel A1 Civila, Amparo AB This article studies the process of demonization, its consequences, and how social mediacontribute to the formalization of its axiology. The demonization of societies aims to create socialsubjects that fit into the idea of the “other” by exposing them to compulsory invisibility. This research’smain objective was to examine how demonization is used as a weapon of oppression to devalue specificindividuals through the hashtag #StopIslam and Instagram’s role in this process. The methodologyused for this purpose has consisted of an empirical and quantitative analysis of the most recent(1 January 2020–31 July 2020) posts on Instagram with #StopIslam, analyzing the images and thecontent. The study has determined how, through social media manipulation, erroneous ideasare transmitted that prevent the Islamic collective’s integration, especially in European countries.The conclusions will reflect hate speech and how the Islamic world’s demonization results inthe Muslim community’s stigmatization, racism, and Islamophobia. Although there are differentarticles related to demonization and hate speech, there are not many scientific resources that explainthese variables on Instagram and how it affects the inclusion of the Muslim community in Europe,significantly when the time spent on the Internet is growing. PB MDPI SN 2304-6775 YR 2020 FD 2020-12 LK http://hdl.handle.net/10272/19532 UL http://hdl.handle.net/10272/19532 LA eng NO Civila, S., Romero Rodríguez, L. M., & Civila, A. (2020). The Demonization of Islam through Social Media: A Case Study of #Stopislam in Instagram. Publications, 8(4), 52. DOI: https://doi.org/10.3390/publications8040052 DS Repositorio Institucional de la Universidad de Huelva RD 31 may 2026