@article{10272/22228,
year = {2023},
url = {https://hdl.handle.net/10272/22228},
abstract = {Social media and prosumers have encouraged participatory
creativity in the era of platformization. In this context, successful
platforms such as YouTube and TikTok have facilitated users
interact with music content in a wide variety of meaningful and
evocative videos. In the light of research on the cultural
prosumption of Internet content, as well as the global exchange of
musical data, which is leading an emerging and innovative digital
convergence, this study analyses the intersection between digital
music and users through the Music Prosumer Questionnaire
(MuPQ). This tool consists of three dimensions and 21 items based
on (a) music preferences, (b) use of social media, and (c) music
engagement. For this purpose, we collected the response of 698
users from Spain and Italy. The results showed that digital and
visual music is essential to users’ life as a means of expression and
relationship with other people. In particular, in their role as music
curator, are more interested in “music watching” than in blind
listening, which is related to mainstream music viewing dynamics.
These findings provide new insights for understanding how music
evolves according to the relationship between users and social
media beyond technological progress.},
organization = {This work was supported by ‘Alfamed’ (Euro-American Research Network), under Grant R+D+I
Project (2019-2021), entitled “Youtubers and Intagrammers: Media competition in emerging prosumers,”
with code RTI2018-093303-B-I00, financed by the Spanish Ministry of Science, Innovation and
Universities and the European Regional Development Fund (ERDF), and the R+D-i Project (2020-2022),
entitled “Instagrammers and youtubers for the transmedia empowerment of Andalusian citizens. The
media competence of instatubers,” with code P18-RT-756, financed by the Andalusian Regional
Government in the 2018 call (Andalusian Research, Development and Innovation Plan, 2020) and the
European Regional Development Fund (ERDF).},
publisher = {Universidad de Navarra},
title = {Online prosumer convergence: Listening, creating and sharing music on YouTube and TikTok},
doi = {10.15581/003.36.1.151-166},
author = {Vizcaíno Verdú, Arantxa and Casas Moreno, Patricia de and Tirocchi, Simona},
}