RT Journal Article
T1 Online prosumer convergence: Listening, creating and sharing music on YouTube and TikTok
A1 Vizcaíno Verdú, Arantxa
A1 Casas Moreno, Patricia de
A1 Tirocchi, Simona
AB Social media and prosumers have encouraged participatorycreativity in the era of platformization. In this context, successfulplatforms such as YouTube and TikTok have facilitated usersinteract with music content in a wide variety of meaningful andevocative videos. In the light of research on the culturalprosumption of Internet content, as well as the global exchange ofmusical data, which is leading an emerging and innovative digitalconvergence, this study analyses the intersection between digitalmusic and users through the Music Prosumer Questionnaire(MuPQ). This tool consists of three dimensions and 21 items basedon (a) music preferences, (b) use of social media, and (c) musicengagement. For this purpose, we collected the response of 698users from Spain and Italy. The results showed that digital andvisual music is essential to users’ life as a means of expression andrelationship with other people. In particular, in their role as musiccurator, are more interested in “music watching” than in blindlistening, which is related to mainstream music viewing dynamics.These findings provide new insights for understanding how musicevolves according to the relationship between users and socialmedia beyond technological progress.
PB Universidad de Navarra
SN 0214-0039
SN 2386-7876 (electrónico)
YR 2023
FD 2023
LK https://hdl.handle.net/10272/22228
UL https://hdl.handle.net/10272/22228
LA eng
NO Vizcaíno-Verdú, A., Casas-Moreno, P. de, & Tirocchi, S. (2023). Online prosumer convergence: Listening, creating and sharing music on YouTube and TikTok. In Communication & Society (Vol. 36, Issue 1, pp. 151-166). Universidad de Navarra. https://doi.org/10.15581/003.36.1.151-166
NO This work was supported by ‘Alfamed’ (Euro-American Research Network), under Grant R+D+IProject (2019-2021), entitled “Youtubers and Intagrammers: Media competition in emerging prosumers,”with code RTI2018-093303-B-I00, financed by the Spanish Ministry of Science, Innovation andUniversities and the European Regional Development Fund (ERDF), and the R+D-i Project (2020-2022),entitled “Instagrammers and youtubers for the transmedia empowerment of Andalusian citizens. Themedia competence of instatubers,” with code P18-RT-756, financed by the Andalusian RegionalGovernment in the 2018 call (Andalusian Research, Development and Innovation Plan, 2020) and theEuropean Regional Development Fund (ERDF).
DS Repositorio Institucional de la Universidad de Huelva
RD 31 may 2026