RT Journal Article
T1 Facing new challenges in rural tourism: signaling quality via website
A1 Rabadán Martín, Inmaculada
A1 Aguado Correa, Francisco
A1 Padilla Garrido, Nuria
AB Conscious of the importance of the tourist sector in Spain and the appeal of ruraltourism in Andalusia, this paper aimed to analyse the quality indicators that ruralAndalusian hotels show on their ofcial websites (quality certifcations, logos ofexcellence and online reviews), as well as the possible variables that may infuencethe sort of indicators published. The results refected that only 38% of the analysedhotels presented some sort of quality indicator. In this regard, 23.68% of the estab‑lishments provided information related to their online reputation, 20.3% displayedsome form of logos of excellence and only 7.5% chose to indicate that they had qual‑ity certifcations. The hypothesis test indicated a signifcant correlation between theexhibition of logos of excellence and the high star hotels. Enhancing rural hotels’websites, as a sales platform, could be the alternative to reduce the commissions ofonline travel agencies and could foster direct sales and subsequently improve busi‑ness performance.
PB Springer
SN 1943-4294
YR 2019
FD 2019
LK https://hdl.handle.net/10272/23800
UL https://hdl.handle.net/10272/23800
LA eng
NO Rabadán-Martín, I., Aguado-Correa, F. & Padilla-Garrido, N. Facing new challenges in rural tourism: signaling quality via website. Inf Technol Tourism 21, 559–576 (2019). https://doi.org/10.1007/s40558-019-00157-y
DS Repositorio Institucional de la Universidad de Huelva
RD 30 may 2026