@article{10272/10918,
year = {2015},
url = {http://hdl.handle.net/10272/10918},
abstract = {The aim of the present research is to carry out the marketing analysis
and to determine the potential of the medical tourism, to identify the
various challenges to the medical tourism in India and to suggest and
recommend the marketing strategies to develop the India as the medical
tourism destination. The research is primarily based on the secondary
sources by searching the various potential academic journals and reports
potential articles, with medical tourism in the title, were assessed using
EBSCO, UGC-Inflabanet, Google Search, and/ online library. The
SWOT analysis, which really can be a backbone for the policy making
helping in implementing the same in order to make India as a medical
segment in the Indian Medical Tourism Industry.},
abstract = {El objetivo de la presente investigación es llevar a cabo un análisis del marketing y determinar el potencial del turismo médico, para identificar los diferentes desafíos para el turismo médico en India y sugerir y recomendar estrategias de marketing para desarrollar la India como una destinación turística médica. El estudio está basado principalmente en fuentes secundarias mediante la búsqueda de varias revistas académicas y reportes de artículos, con turismo médico como título, fueron evaluados mediante el uso de EBSCO, UGC-Inflabanet, Google Search y la biblioteca en línea. El análisis SWOT, que puede ser una verdadera espina para la elaboración de políticas que ayuden a implementar lo mismo para hacer de la India una división médica en la Industria Turística Médica India.},
publisher = {Universidad de Huelva},
title = {Marketing analysis of medical tourism in India},
author = {Manhas, Parikshat Singh and Ramjit, Monu},
}