RT Journal Article
T1 Restoring the Garden of Eden: A Ricoeurian view of the ethics of environmental entrepreneurship
A1 Toledano Garrido, Nuria
AB Environmental entrepreneurship is increasingly recognized as a means of solving pressing environmental problems; because of this, it is often perceived as an ethical variant of entrepreneurial activity. However, we argue that this perception is flawed  since ethics is assumed (not explained) on the premise of its identification with green  activities or environmental ideals and intentions. This paper examines this problem  and addresses the question of how we can know when, and if, environmental entre preneurship is ethical. As a solution, we adopt Paul Ricoeur's approach to ethics. We  argue that the Ricoeurian ethics, with its focus on actions and relationships and its  logic of hyperbolic generosity, provides a consistent ethical framework in which to develop our comprehension of ethics in the environmental entrepreneurship field. In  particular, Ricoeur's ethical approach brings a distinctive trait to the ethics of environmental entrepreneurship through an other-oriented disposition and a normative standard—to give without any expectations—that can be used to judge ethics in relational actions. The paper can also be of use to environmental entrepreneurs seeking a practical ethical guide that helps them in their decision making, and to policymakers committed with the promotion of responsible environmental businesses.
PB Wiley
SN 2694-6424 (electrónico)
YR 2022
FD 2022
LK https://hdl.handle.net/10272/21406
UL https://hdl.handle.net/10272/21406
LA eng
NO Toledano, N. (2022). Restoring the Garden of Eden: A Ricoeurian view of the ethics of environmental entrepreneurship. In Business Ethics, the Environment & Responsibility (Vol. 31, Issue 4, pp. 1174–1184). Wiley. https://doi.org/10.1111/beer.12458
NO Open Access Funding provided by Universidad de Huelva/CBUA
DS Repositorio Institucional de la Universidad de Huelva
RD 30 may 2026