RT Journal Article
T1 Music Challenge Memes on TikTok: Understanding In-Group Storytelling Videos
A1 Vizcaíno Verdú, Arantxa
A1 Abidin, Crystal
AB Through visual and audio elements in videos no longer than three minutes, TikTok hascreated new interactive modes to understand music. Amid its growing popularity, thisstudy focuses on posts nestled under the hashtag #MusicChallenge to understand whatconstitutes a “music challenge” on TikTok, how this trend comprises a mode of storytellingrather than a competition, and what in-group affiliations occur through audio memeticmusic via image, audio, text, and story strategies. Through a qualitative content analysisvia a music storytelling codebook consisting of image, audio, text, storytelling, and ingroupaffiliation codes, we analyzed 150 posts in English, Spanish, Portuguese, andFrench. This trend revealed a series of immersive-narrative patterns that define the musicchallenge meme as a phenomenon of transmedia storytelling, self-expression, andconnecting people with in-group affiliations related to nostalgia, expertise, friendship,citizenship, and age, among others, mediated by music.
PB University of Southern California
SN 1932-8036 (electrónico)
YR 2022
FD 2022
LK http://hdl.handle.net/10272/21261
UL http://hdl.handle.net/10272/21261
LA eng
NO Vizcaíno Verdú, A., Abidin, C.: "Music Challenge Memes on TikTok: Understanding In-Group Storytelling Videos". International Journal of Communication. Vol. 16(2022), págs. 883–908. ISSN 1932-8036 (electrónico)
DS Repositorio Institucional de la Universidad de Huelva
RD 14 jul 2026