RT Journal Article T1 Assessing a moderating effect and the global fit of a PLS model on online trading A1 García Machado, Juan José AB This paper proposes a PLS Model for the study of Online Trading. Traditional investing has experienced a revolution due to the rise of e-trading services that enable investors to use Internet conduct secure trading. On the hand, model results show that there is a positive, direct and statistically significant relationship between personal outcome expectations, perceived relative advantage, shared vision and economy-based trust with the quality of knowledge. On the other hand, trading frequency and portfolio performance has also this relationship. After including the investor's income and financial wealth (IFW) as moderating effect, the PLS model was enhanced, and we found that the interaction term is negative and statistically significant, so, higher IFW levels entail a weaker relationship between trading frequency and portfolio performance and vice-versa. Finally, with regard to the goodness of overall model fit measures, they showed that the model is fit for SRMR and dG measures, so it is likely that the model is true. PB Institute of Aviation (Warsaw) SN 2353-8503 SN 2353-8414 (electrónico) YR 2017 FD 2017-12 LK https://hdl.handle.net/10272/23164 UL https://hdl.handle.net/10272/23164 LA eng NO García-Machado, J.J. (2017). Assessing a moderation effect and the global fit of a PLS model on online trading, MINIB (Marketing of Scientific and Research Organizations), (26(4), pp. 1-34). Institute of Aviation (Warsaw). DOI: 10.14611/minib.26.12.2017.01e DS Repositorio Institucional de la Universidad de Huelva RD 1 jun 2026