RT Journal Article
T1 Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain
A1 Luján Salamanca, Alberto
A1 Infante Moro, Alfonso
A1 Infante Moro, Juan Carlos
A1 Gallardo Pérez, Julia
AB The use of the online channel for the purchase of food products is increasing,which not only creates new opportunities for companies and businesses, but also posesgreat challenges. This study aimed to identify the factors related to these challenges thatinfluence the use of the online channel for the purchase of food products in Spain. Througha bibliographic review and a Delphi study with experts, 26 factors were identified andgrouped into four contexts: technology, marketing strategies, buyer convenience, andsecurity and reliability. This identification of factors can be of great value in improving thesales of companies or businesses in the food sector that already use the online channel forthe sale of their products or intend to use it for this purpose in the future; furthermore, itwill help these companies or businesses to implement sales strategies that will truly satisfythe needs of potential consumers in Spain.
PB MDPI
SN 0718-1876 (electrónico)
YR 2025
FD 2025-04
LK https://hdl.handle.net/10272/25420
UL https://hdl.handle.net/10272/25420
LA eng
NO Luján-Salamanca, A., Infante-Moro, A., Infante-Moro, J. C., & Gallardo-Pérez, J. (2025). Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain. In Journal of Theoretical and Applied Electronic Commerce Research (Vol. 20, Issue 2, p. 74). MDPI AG. https://doi.org/10.3390/jtaer20020074
DS Repositorio Institucional de la Universidad de Huelva
RD 13 jun 2026