@article{10272/24267,
year = {2023},
url = {https://hdl.handle.net/10272/24267},
abstract = {Residents are a key figure in the tourist and leisure experience because through their words
and actions, they can become ambassadors for their locality and provide a distinctive image of
the tourist destination. They are often motivated by the altruistic purpose of helping others or
promoting their locality as a tourist destination.
To determine if true altruism influences the attitudes, intentions and WOM behavior of
residents, a model based on Theory of Reasoned Action (TRA) was tested in a small coastal city
in southwestern Spain. The results show that the altruistic values of the residents directly and
positively influence their attitudes toward WOM behavior and, though to a weaker degree,
their WOM behavior. The research corroborates the basic postulates of TRA regarding the
attitudes-intentions-behavior sequence and advocates the inclusion of the residents’ attitudes
towards pro-tourism behavior in TRA-based models instead of the traditional attitude toward
the object (tourism or tourist).},
publisher = {Taylor and Francis Group},
title = {Modeling residents’ WOM behavior toward tourism through altruism and the theory of reasoned action},
doi = {10.1080/01490400.2023.2178559},
author = {Porras Bueno, Nuria and Haldón Hermoso, Juana María and Plaza Mejía, María Ángeles},
}