RT Journal Article
T1 Modeling residents’ WOM behavior toward tourism through altruism and the theory of reasoned action
A1 Porras Bueno, Nuria
A1 Haldón Hermoso, Juana María
A1 Plaza Mejía, María Ángeles
AB Residents are a key figure in the tourist and leisure experience because through their wordsand actions, they can become ambassadors for their locality and provide a distinctive image ofthe tourist destination. They are often motivated by the altruistic purpose of helping others orpromoting their locality as a tourist destination.To determine if true altruism influences the attitudes, intentions and WOM behavior ofresidents, a model based on Theory of Reasoned Action (TRA) was tested in a small coastal cityin southwestern Spain. The results show that the altruistic values of the residents directly andpositively influence their attitudes toward WOM behavior and, though to a weaker degree,their WOM behavior. The research corroborates the basic postulates of TRA regarding theattitudes-intentions-behavior sequence and advocates the inclusion of the residents’ attitudestowards pro-tourism behavior in TRA-based models instead of the traditional attitude towardthe object (tourism or tourist).
PB Taylor and Francis Group
SN 0149-0400
SN 1521-0588 (electrónico)
YR 2023
FD 2023
LK https://hdl.handle.net/10272/24267
UL https://hdl.handle.net/10272/24267
LA eng
NO Porras-Bueno, N., Haldón Hermoso, J. M., & Plaza-Mejía, M. Á. (2023). Modeling Residents’ WOM Behavior Toward Tourism Through Altruism and the Theory of Reasoned Action. Leisure Sciences, 1–22. https://doi.org/10.1080/01490400.2023.2178559
DS Repositorio Institucional de la Universidad de Huelva
RD 1 jun 2026