RT Journal Article
T1 Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid
A1 Figueroa García, Edna Cristina
A1 García Machado, Juan José
A1 Pérez Bustamante Yábar, Diana C.
AB This paper defines the social factors that determine sustainable behavior and identifiesthe elements that promote such behavior. These factors are external from the individual and causalregarding sustainable behavior, an area that receives little attention in literature. It uses a theoreticalmodel, based on existing research, which is tested through a questionnaire with 26 indicators adaptedto the Spanish context. In an initial analysis, this model proposed, as determining social factors inthe CCS, aspects such as government action, social pressure, influence of the social environment,demographic variables (age, gender, education level), education and information, and marketconditions. Finally, it was concluded that 43.4% of the variance of the endogenous latent variable(SCC) can be explained only by three exogenous latent constructions: environmental influences(in particular the influence of family and friends, as well as that generated by cultural factors such astraditions), education and information (specifically related to information on sustainability and theeffects of personal consumption on the environment), and market conditions (referring to the positiveperception of sustainable products by consumers, including their willingness to pay higher pricesthan those of conventional products). The rest of the exogenous variables did not have a significantrelationship with the endogenous variable. These results are very useful for government institutions,companies that operate in the sector and pro-environmental and pro-social groups, that knowingwhat motivates people to adopt this form of behavior can design relevant strategies to get positiveanswers about the environment, the economy and the society.
PB MDPI
SN 2071-1050
YR 2018
FD 2018-08
LK http://hdl.handle.net/10272/16216
UL http://hdl.handle.net/10272/16216
LA eng
NO Figueroa García, E., García Machado, J., Pérez Bustamante Yábar, D.  Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid. Sustainability, 10(8), 2811. (2018). DOI: https://doi.org/10.3390/su10082811
DS Repositorio Institucional de la Universidad de Huelva
RD 13 jun 2026