RT Journal Article T1 A Case Study of a Digital Data Platform for the Agricultural Sector: A Valuable Decision Support System for Small Farmers A1 Borrero Sánchez, Juan Diego A1 Mariscal, Jesús AB New players are entering the new and important digital data market for agriculture,increasing power asymmetries and reinforcing their competitive advantages. Although the farmerremains at the heart of agricultural data collection, to date, only a few farmers participate in dataplatforms. Despite this, more and more decision support systems (DSSs) tools are used in agriculture,and digital platforms as data aggregators could be useful technologies for helping farmers makebetter decisions. However, as these systems develop, the efficiency of these platforms becomesmore challenging (sharing, ownership, governance, and transparency). In this paper, we conducta case study for an accessible and scalable digital data platform that is focused on adding value tosmallholders. The case study research is based on meta-governance theory and multidimensionalmultilayered digital platform architecture, to determine platform governance and a data developmentmodel for the Andalusian (Spain) fruit and vegetable sector. With the information obtained fromthe agents of this sector, a digital platform called farmdata was designed, which connects to severalregional and national, and public and private databases, aggregating data and providing toolsfor decision making. Results from the interviews reflect the farmer’s interests in participating ina centralized cloud data platform, preferably one that is managed by a university, but also withattention being paid toward security and transparency, as well as providing added value. As forfuture directions, we propose further research on how the benefits should be distributed among endusers, as well as for the study of a distributed model through blockchain PB MDPI SN 2077-0472 (electrónico) YR 2022 FD 2022-05 LK http://hdl.handle.net/10272/21095 UL http://hdl.handle.net/10272/21095 LA eng NO Borrero, J. D., & Mariscal, J. (2022). A Case Study of a Digital Data Platform for the Agricultural Sector: A Valuable Decision Support System for Small Farmers. In Agriculture (Vol. 12, Issue 6, p. 767). MDPI AG. https://doi.org/10.3390/agriculture12060767 NO The authors would like to thank Bo True Activities for providing their apps fortheir participation in the case study DS Repositorio Institucional de la Universidad de Huelva RD 31 may 2026