RT Journal Article T1 The new face of the tourism industry under a circular economy A1 Vargas Sánchez, Alfonso AB Purpose – The purpose of this paper is to reflect on the evolution of the tourism ecosystem within acircular economy, considering relevant factors that influence the transition towards the circular economy model. Design/methodology/approach – This reflection is carried out from an organisational perspective and employs a strategic management approach combined with a neo-institutional theoretical lens. Findings – Four scenarios are identified after selecting several pertinent internal and external dimensions, which will help to understand the form and pace of the expected transition towards a tourism circular economy.Research limitations/implications – Other variables could have been used for the scenario creationaim, which can be deemed a limitation.Practical implications – Tourism operators can position themselves within this framework to analysetheir conditions in order to address this unavoidable strategic change.Originality/value – To the best of the author’s knowledge, this is the first academic work written in this line of research PB Emerald SN 2055-5911 (electrónico) YR 2021 FD 2021 LK http://hdl.handle.net/10272/20560 UL http://hdl.handle.net/10272/20560 LA eng NO Vargas-Sánchez, A. (2021), "The new face of the tourism industry under a circular economy", Journal of Tourism Futures, Vol. 7 No. 2, pp. 203-208. https://doi.org/10.1108/JTF-08-2019-0077 DS Repositorio Institucional de la Universidad de Huelva RD 31 may 2026