RT Journal Article
T1 Online reputation of 4- and 5-star hotels
A1 Rabadán Martín, Inmaculada
A1 Aguado Correa, Francisco
A1 Padilla Garrido, Nuria
AB Purpose – The aim of this research is to analyse how hotels incorporate their online reputation ontheir official websites, the characteristics of that information, as well as the variables that mayinfluence it.Design/Methodology/Approach – We analysed 503 websites of 4- and 5-star hotels in Andalusia(Spain). It was verified on a case-by-case basis whether the hotel publicized its online reputation,the type (numerical or non-numerical) and the source of its reputation (internal or external). Inaddition, a general profile was established for each establishment. After a descriptive analysis,possible dependent relationships between the online reputation and characteristics of theestablishment were analysed.Findings – Over half of the hotels opted to publicize their online reputation on their own websites,and a little over half of those used the external online reputation sources. Both circumstances wererelated to factors such as modality and the hotel size. TripAdvisor ratings were a reference pointamong the hotels under analysis.Originality of the research – This study provides insight into the manner in which hotels arereflecting their online reputation on their official websites, the variables that may influence thisbehaviour and the extent to which the third-party reviews are visible on their websites.
PB Faculty of Tourism and Hospitality Management. University of Rijeka
SN 1847-3377
YR 2020
FD 2020-05
LK http://hdl.handle.net/10272/18903
UL http://hdl.handle.net/10272/18903
LA eng
NO Rabadán Martín, I., Aguado Correa, F., & Padilla Garrido, N. (2020). Online reputation of 4- and 5-star hotels. Tourism and Hospitality Management, 26(1), 157–172. DOI: https://doi.org/10.20867/thm.26.1.9
DS Repositorio Institucional de la Universidad de Huelva
RD 30 may 2026