RT Journal Article
T1 #ThisIsMeChallenge and music for empowerment of marginalized groups on TikTok
A1 Vizcaíno Verdú, Arantxa
A1 Aguaded, José Ignacio
AB Media convergence is generating many collective performances on social media, where the rise of short-form videos has created a new opportunity for the empowerment of society on online platforms. In this context, TikTok appears as an application for creative expression through music clips and lip-syncs. Through the #ThisIsMeChallenge hashtag, which introduces the musical theme of The Greatest Showman film, we analyze a new online practice within messages from traditionally marginalized groups throughout individual and collective life events. In order to understand TikTok as a music venue for social empowerment, we conducted a quantitative content analysis of 100 TikTok posts under the hashtag, and an artificial intelligence sentiment analysis across 8,877 comments. The results show a wide range of performance work that addresses issues of gender, sexual orientation, racial discrimination, and other types of current hate speech. In short, we conclude that TikTok has become a platform that seems to motivate activism and empowerment of marginalized groups through music frameworks that challenge social discrimination.
PB Cogitatio Press
SN 2183-2439 (electrónico)
YR 2022
FD 2022-02-24
LK https://hdl.handle.net/10272/27169
UL https://hdl.handle.net/10272/27169
LA eng
NO Vizcaíno-Verdú, A., & Aguaded, I. (2022). #ThisIsMeChallenge and music for empowerment of marginalized groups on TikTok. Media and Communication, 10(1), 157-172. https://doi.org/10.17645/mac.v10i1.4715
DS Repositorio Institucional de la Universidad de Huelva
RD 14 jul 2026