RT Journal Article
T1 Influencers With Intellectual Disability in Digital Society: An Opportunity to Advance in Social Inclusion
A1 Bonilla del Río, Mónica
A1 Castillo Abdul, Bárbara
A1 García Ruiz, Rosa
A1 Rodríguez Martín, Alejandro
AB Social networks are appointed as an opportunity to socially normalize disability, as demonstrated by the growing numberof influencers with a disability who are followed by millions of users. Likewise, intellectual disability has its place in thenetworks, with special relevance among influencers with Down syndrome. In this study, a content analysis of 10 accountsof influencers with Down syndrome from seven different countries was performed. Images, videos, comments, and otherinteractions with their followers were analyzed. The preliminary results described the influencer profiles, the type of contentposted, and their relationship with sponsoring brands. These results indicate that social networks allow them to maketheir interests visible, take part in the digital environment, and interact with their audience, being a positive influence thatpromotes respect for diversity. These platforms are positioned as powerful tools for the construction and dissemination ofinclusive values and the empowerment of disabled people, minimizing controversial questions such as the instrumentalizationof the disability and its association with clichés. With all the analyzed results, it is possible to evidence that Instagramcan be considered a privileged network that could be utilized for the eradication of barriers and to ease the inclusion ofpeople with intellectual disabilities in the public sphere. The conclusions are relevant for the scientific community giventhat they will allow us to achieve social inclusion, thanks to the impact of the posts from the influencers with disability.
PB Cogitatio Press
SN 2183-2439 (electrónico)
YR 2022
FD 2022
LK http://hdl.handle.net/10272/21214
UL http://hdl.handle.net/10272/21214
LA eng
NO Bonilla-del-Río, M., Castillo-Abdul, B., García-Ruiz, R., & Rodríguez-Martín, A. (2022). Influencers With Intellectual Disability in Digital Society: An Opportunity to Advance in Social Inclusion. In Media and Communication (Vol. 10, Issue 1). Cogitatio. https://doi.org/10.17645/mac.v10i1.4763
DS Repositorio Institucional de la Universidad de Huelva
RD 30 may 2026