RT Journal Article
T1 Residents as gratuitous referrals at destination: An integrative model from altruistic values to pro-tourism behavior
A1 Plaza Mejía, María Ángeles
A1 Haldón Hermoso, Juana María
A1 Porras Bueno, Nuria
AB The altruistically shared information provided by residents is significant for travelers,affecting decisions they postpone until arrival at their destination. This study integratesaltruism as a personal value with the basic postulates of social exchange theoryand theory of reasoned action to explain the behavior of residents in terms ofgratuitous referrals at destination (GRAD). A structural equation model is tested at atourist destination on the coast of southwestern Spain. The results reveal that thefactors influencing residents' attitude toward GRAD behavior (GRB) substantially differfrom those that condition attitude toward tourism more generally. Furthermore,the altruistic values of residents indirectly condition their GRB.
PB Wiley
SN 1099-2340
SN 1522-1970 (electrónico)
YR 2023
FD 2023
LK https://hdl.handle.net/10272/23331
UL https://hdl.handle.net/10272/23331
LA eng
NO Plaza‐Mejía, M. Á., Haldon‐Hermoso, J. M., & Porras‐Bueno, N. (2023). Residents as gratuitous referrals at destination: An integrative model from altruistic values to pro‐tourism behavior. In International Journal of Tourism Research (Vol. 25, Issue 3, pp. 359–371). Wiley. https://doi.org/10.1002/jtr.2571
DS Repositorio Institucional de la Universidad de Huelva
RD 31 may 2026