RT Journal Article T1 It's Online, It's News: Appropriation Of Viral Narratives By The Digital Press A1 Martins, Ana A1 Novoa Fernández, Olivia A1 Aguaded, José Ignacio A1 Tavares, Miriam AB At the crossway between information andentertainment, memes and newsgames are some ofthe news formats which, made viral in socialnetworks, complement the informational experienceand compete with the traditional news media inconstructing alternative readings of the real. If in thelight of Bakhtin (2002), journalism can be understoodas a secondary discursive genre that feeds onprimary genres (pp. 61-62), how is one to understandthe circulation of these discourses produced fromjournalistic events in social networks? On the otherhand, how are these narratives appropriated by themedia? What functions do they play in mediadiscourse? In this article we present some examplesof products created from events of political impact.Thereafter, we discuss, by the analysis of a set ofnews stories, how the digital press, in the Iberiancontext, makes use of them. The purpose of thisarticle is to contribute to the reflection on how thenews media relate to these new narratives. PB Universidade Católica Portuguesa, Centro de Investigação em Ciência e Tecnologia das Artes SN 1646-9798 YR 2019 FD 2019-09 LK http://hdl.handle.net/10272/16897 UL http://hdl.handle.net/10272/16897 LA eng NO Martins, A., Novoa Fernández, O., Aguaded Gómez, I., Tavares, M. (2019). It’s online, it’s news: appropriation of viral narratives by the digital press. Journal of Science and Technology of the Arts, 11(1), 61–68. DOI: https://doi.org/10.7559/citarj.v11i1.597 DS Repositorio Institucional de la Universidad de Huelva RD 1 jun 2026