RT Journal Article
T1 ‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content
A1 Castillo Abdul, Bárbara
A1 Jaramillo Dent, Daniela
A1 Romero Rodríguez, Luis Miguel
AB The current media environment is complex and has important effects on all aspects oflife, including beauty and health. In this sense, YouTube has become one of the main contexts forthe dissemination of tutorials and content related to medical procedures such as the applicationof Botox. Thus, the present study constitutes the first exploratory analysis of YouTube videos inSpanish related to this procedure. A preliminary analysis of 221 YouTube videos yielded a finalsample of the 50 most viewed videos within this genre. The analysis was carried out through aquantitative content analysis assessing the popularity of the videos, contact and emotive strategies bythe creator, the credibility conveyed, and the characteristics of information about the procedure itself.Results suggest that these influencers align with mainstream Internet celebrity culture in practicesthat aim at increasing their following and views, as well as calls for subscriptions and visits to otherplatforms and profiles. Moreover, they include different strategies to establish their credibility butemphasize personal experience. The positive portrayal of the procedure, including positive emotionsand content that highlights the benefits, is interesting and supports the commercial nature of muchof the content.
PB MDPI
SN 1660-4601
YR 2021
FD 2021-04
LK http://hdl.handle.net/10272/19867
UL http://hdl.handle.net/10272/19867
LA eng
NO Castillo Abdul, B., Jaramillo Dent, D., & Romero Rodríguez, L. M. (2021). ‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content. International Journal of Environmental Research and Public Health, 18(8), 4359. DOI: https://doi.org/10.3390/ijerph18084359
DS Repositorio Institucional de la Universidad de Huelva
RD 30 may 2026