RT Journal Article T1 Virtuous Entrepreneurs: A Rethinking of the Way to Create Relational Trust in a Global Economy A1 Toledano Garrido, Nuria A1 Karanda, Crispen AB Globalisation has changed the economic environment in which firms operate. Doing business in a globalised world implies paying attention to the multiple strands of interconnections that occur through the markets. The new scenarios bring new challenges to the entrepreneurs who have to deal with unfamiliar contexts, foreign cultures and different religions. In such environments virtuous entrepreneurs, that is those whose personal virtues make them trustworthy in the business arena, seem to develop and achieve better business relationships. In this paper, the main interdependences that exist between the globalised economy and the international entrepreneurship phenomenon are analysed along with the theoretical ways through which virtuous entrepreneurs could develop a genuine trust in their interpersonal relationships. PB Iderscience SN 1753-3627 SN 1753-3635 (electrónico) YR 2013 FD 2013-12 LK https://hdl.handle.net/10272/25465 UL https://hdl.handle.net/10272/25465 LA eng NO Toledano, N., & Karanda, C. (2015). Virtuous entrepreneurs: a rethinking of the way to create relational trust in a global economy. International Journal of Business and Globalisation, 14(1), 9. https://doi.org/10.1504/ijbg.2015.066101 DS Repositorio Institucional de la Universidad de Huelva RD 1 jun 2026