RT Journal Article
T1 Beyond Chartering: Adapting the Offer to Customer Behavior for a Sustainable Yachting Industry
A1 Jiménez Jiménez, María Amor
A1 Sancha Dionisio, María Pilar
A1 Gessa Perera, Ana
AB The significant and ongoing growth of the yacht charter sector plays a crucial role in thetourism industry as a whole, especially in nautical tourism. This study provides a detailed analysis ofthe yacht charter market, focusing on the opportunities for and challenges in its sustainable growth,with a specific emphasis on Andalusia, Spain. The main objective is to align the yacht charter offerwith customer preferences, enabling yacht owners or companies to make more informed decisionsand contributing to the sustainability of the sector and the region. Using machine learning techniques,researchers have analyzed extensive datasets to identify patterns in customer behavior and yachtcharacteristics. Industry companies and yacht owners can use the results of this research to developmore effective marketing strategies, improve customer experience, and efficiently manage theirfleets, thus directly contributing to the socio-economic and environmental sustainability of mooringlocations. Furthermore, this research enhances the understanding of yachting tourism, laying thegroundwork for future research and developments in the industry.
PB MDPI
SN 2071-1050 (electrónico)
YR 2024
FD 2024-12
LK https://hdl.handle.net/10272/24736
UL https://hdl.handle.net/10272/24736
LA eng
NO Jiménez-Jiménez, A., Sancha, P., & Gessa, A. (2024). Beyond Chartering: Adapting the Offer to Customer Behavior for a Sustainable Yachting Industry. In Sustainability (Vol. 16, Issue 24, p. 11179). MDPI AG. https://doi.org/10.3390/su162411179
DS Repositorio Institucional de la Universidad de Huelva
RD 31 may 2026