RT Journal Article
T1 Analysis of success factors in crowdfunding projects based on rewards: A way to obtain financing for socially committed projects
A1 Borrero Domínguez, Cinta Rocío
A1 Cordón Lagares, Encarnación Rocío
A1 Hernández Garrido, Rocío
AB This paper examines the determinants that influence crowdfunding success. In particular, this study focuses onreward-based crowdfunding, in which funders receive a reward for supporting a project.By studying hand-collected data from 335 reward-based crowdfunding projects and 33,036 investment decisionsfrom the Spanish Goteo platform and using the ordinary least squares regression, the negative binomial,the logit and the Cox proportional hazard models, we highlight the factors that explain the success of a project.We find statistically significant results for crowdfunding project success for the following variables: location,experience, human capital and gender. Thus, the success of crowdfunding campaigns depends on the experienceof the project members since it lends credibility to the project.Furthermore, the geographic location variable indicates that crowdfunding success is higher in projects locatedin Spain than in those located outside of Spain. Our results also suggest that crowdfunding related to the supportof social impact initiatives that involve the ecological typology does not perform well.
PB Elsevier
SN 2405-8440
YR 2020
FD 2020-05
LK http://hdl.handle.net/10272/18157
UL http://hdl.handle.net/10272/18157
LA eng
NO Borrero Domínguez, C., Cordón Lagares, E.,  Hernández Garrido, R. (2020). Analysis of success factors in crowdfunding projects based on rewards: A way to obtain financing for socially committed projects. Heliyon, 6(4), e03744. DOI: https://doi.org/10.1016/j.heliyon.2020.e03744
DS Repositorio Institucional de la Universidad de Huelva
RD 1 jun 2026