RT Journal Article
T1 The radio university as a public service : programming models in Spain
A1 Contreras Pulido, Paloma
A1 Aguaded, José Ignacio
AB As media education emerges as a worldwide field of knowledge, more trainingand research is needed in media literacy in the fight for a more democratic, plural andparticipative media that is mindful of social and civic issues. The aim of media literacyis to educate the audience into becoming more critical and adept at deciphering themedia message. In the current media context, university radios are now a consolidatedreality. Internet and the new technologies have contributed to their expansion,transforming traditional radio into a new interactive concept. Although university radioshave existed for years, it is only now, thanks to Internet and the commitment ofuniversities, that they are endowed with new communicative, transformativecapabilities without succumbing to commercial demands. This paperwork discusses theprogramming of seventeen Spanish college radio stations. For this, websites and blogshave been revised, highlighting programs and advertising that are dedicated todeveloping content with a social turns and civic participation. Today’s university radioprovides a perfect framework for media education to show that an alternative mediumthat differs substantially from commercial radio is possible, with public service,citizenship training and focus on social development as its main goals, avoiding thetyranny of listener share and the business pressures imposed on commercialbroadcasters. It also analyzes the social intervention in college radio charts, as anopportunity to present an alternative dialogue, in terms of the development of a biggercritical audience, all as a practical example of what media education can achieve.
PB Asociación Cultural Cefalea
SN 1578-326X
YR 2013
FD 2013
LK http://hdl.handle.net/10272/7555
UL http://hdl.handle.net/10272/7555
LA eng
NO Contreras Pulido, P., Aguaded Gómez, J.I.: "The radio university as a public service : programming models in Spain". Sociedad de la Información. Nº 44, pág. 65-75. ISSN  1578-326X
DS Repositorio Institucional de la Universidad de Huelva
RD 30 may 2026