RT Journal Article
T1 Right-wing immigration narratives in Spain: A study of persuasion on Instagram Stories.
A1 Jaramillo Dent, Daniela
A1 Contreras Pulido, Paloma
A1 Pérez Rodríguez, María Amor
K1 Comunicación
K1 Educación
AB Ephemeral media has become a staple of today’s social media ecology. This studyadvances the first exploratory analysis of Instagram Stories as a format for politicalcommunication. Through an initial content analysis of 832 stories in three verified Voxaccounts and a secondary content and discourse analysis of 114 stories, we delve into thestrategies used by right-wing party Vox in Spain to portray immigration as an issue forideological positioning. The findings shed light onto the ways in which the representationof migrants is employed as an instrument for anti-migratory policy support, through theconstruction of a very specific profile of migrant in terms of age and gender and theexclusion of significant migrant populations from the argument. Moreover, the partyemploys the content creation functionalities of Instagram Stories to construct argumentsand storylines where diverse information sources converge, effectively bypassingtraditional media and reaching their supporter base directly.
SN 0267-3231
SN 1460-3705
YR 2021
FD 2021-05-13
LK http://hdl.handle.net/10272/19855
UL http://hdl.handle.net/10272/19855
LA eng
NO Jaramillo-Dent, D., Contreras-Pulido, P., & Pérez-Rodríguez, M. A. (2021). Right-wing immigration narratives in Spain: A study of persuasion on Instagram Stories. European Journal of Communication. https://doi.org/10.1177/02673231211012157
NO This work was supported by 'Alfamed' (Euro-American Research Network), under Grant R+D+I Project (2019-2021), entitled "Youtubers and Intagrammers: Media competence in emerging prosumers", with code RTI2018-093303-B-I00, financed by the Spanish Ministry of Science, Innovation and Universities and the European Regional Development Fund (ERDF), and the R+D-i Project (2020-2022), entitled "Instagrammers and youtubers for the transmedia empowerment of Andalusian citizens. The media competence of instatubers", with code P18-RT-756, financed by the Andalusian Regional Government in the 2018 call (Andalusian Research, Development and Innovation Plan, 2020) and the European Regional Development Fund (ERDF).This work was supported by 'Alfamed' (Euro-American Research Network), under GrantR+D+I Project (2019-2021), entitled "Youtubers and Intagrammers: Media competence inemerging prosumers", with code RTI2018-093303-B-I00, financed by the Spanish Ministryof Science, Innovation and Universities and the European Regional Development Fund(ERDF), and the R+D-i Project (2020-2022), entitled "Instagrammers and youtubers for thetransmedia empowerment of Andalusian citizens. The media competence of instatubers",with code P18-RT-756, financed by the Andalusian Regional Government in the 2018 call(Andalusian Research, Development and Innovation Plan, 2020) and the European RegionalDevelopment Fund (ERDF).
DS Repositorio Institucional de la Universidad de Huelva
RD 1 jun 2026