RT Journal Article
T1 Certain Changes to Training Companies Due to Social Web Development
A1 Fandos Igado, Manuel
A1 Aguaded, José Ignacio
AB Companies use many different marketing strategies in order to make their products known and place their corporateimages and brandings in the market. Besides, nowadays, being on the Internet is a must for every company strivingfor success. The development and implementation of Web 2.0 or social web are threatening the basis of the ways ofmixing with other people. A company devoted to open and distance learning, such as Master-D Corporation, a clearexample of how a proper and planned use of the different possibilities offered by the Web 2.0, based on blogs, allowsa company to achieve bigger market shares and brand positioning following the win-win principle. Blogs are,undoubtedly, channels of communication that prove the power of attraction of good information. These changes areaffecting everybody and, in particular, companies and institutions related to people’s education, teaching and trainingfor their inclusion in society and labor market. This essay brings up some reflections in two ways: The first one dealswith some reasons why education is also related to the concept of “company”; and the second one deals with howthese changes generated by Web 2.0 are affecting some training companies, represented in this case by Master-D.
PB David Publishing Company
SN 1548-6613
YR 2011
FD 2011
LK http://hdl.handle.net/10272/6911
UL http://hdl.handle.net/10272/6911
LA eng
NO Fandos Igado, M., Aguaded Gómez, J.I.: "Certain Changes to Training Companies Due to Social Web Development". Us-China Education Review. V. 8, n. 3, págs. 346-353 (2011). ISSN 1548-6613
DS Repositorio Institucional de la Universidad de Huelva
RD 14 jul 2026