@article{10272/11519,
year = {2015},
url = {http://hdl.handle.net/10272/11519},
abstract = {Online social networks have revolutionized the way we communicate, and many
companies are already taking full advantage of these tools to improve productivity. The
objectives of our study are to measure the presence of large Spanish companies in these
online social networks and the importance companies give to the use of such systems
and to determine the link between the attitudes of companies towards technology and
the adoption of online social networking in their businesses. To do this, we surveyed 99
Spanish companies whose turnover was among the highest in their respective economic
sectors, and we carried out a descriptive analysis of the association of variables using
the Chi-squared independence test. The results show that the presence of large Spanish
companies in online social networks is scant, however, the results emphasize the
importance that such enterprises give to information technology, information systems
and a future presence on online social networks.},
publisher = {Palgrave Macmillan},
title = {The presence of large Spanish companies in online social networks},
author = {Martínez López, Francisco José and García Ordaz, Mercedes and Arteaga Sánchez, Rocío and Infante Moro, Alfonso},
}