RT Journal Article
T1 The presence of large Spanish companies in online social networks
A1 Martínez López, Francisco José
A1 García Ordaz, Mercedes
A1 Arteaga Sánchez, Rocío
A1 Infante Moro, Alfonso
AB Online social networks have revolutionized the way we communicate, and manycompanies are already taking full advantage of these tools to improve productivity. Theobjectives of our study are to measure the presence of large Spanish companies in theseonline social networks and the importance companies give to the use of such systemsand to determine the link between the attitudes of companies towards technology andthe adoption of online social networking in their businesses. To do this, we surveyed 99Spanish companies whose turnover was among the highest in their respective economicsectors, and we carried out a descriptive analysis of the association of variables usingthe Chi-squared independence test. The results show that the presence of large Spanishcompanies in online social networks is scant, however, the results emphasize theimportance that such enterprises give to information technology, information systemsand a future presence on online social networks.
PB Palgrave Macmillan
SN 2050-3326
YR 2015
FD 2015
LK http://hdl.handle.net/10272/11519
UL http://hdl.handle.net/10272/11519
LA eng
NO Martínez López, F., García Ordaz, M., Arteaga Sánchez, R., Infante Moro, A.: "The presence of large Spanish companies in online social networks". Journal of Marketing Analytics (2015)
DS Repositorio Institucional de la Universidad de Huelva
RD 30 may 2026