RT Journal Article T1 Environmental Performance and Green Culture: The Mediating E ect of Green Innovation. An Application to the Automotive Industry A1 García Machado, Juan José A1 Martínez Ávila, Minerva AB Globalization and the ever-growing presence of technology have paved the way for betterdevelopmental opportunities in society. Nonetheless, these have also been to the detriment of theenvironment as well as sustainable development. The aim of this study is to discover the mediatinge ect of green innovation with regard to the relationship which exists between green culture andenvironmental performance in the State of Mexico’s automotive sector. The research hypotheses wereformulated following an extensive study of the literature available and were based on resource- andcapability-based theory, specifically, the natural-resource view of the firm (NRBV). The design of thestudy was non-experimental and cross-sectional with a confirmatory reach, applied to a sample of157 observations. The proposed theoretical model was tested using partial least squares structuralequation modeling (PLS-SEM). The findings provide empirical evidence that green innovation actsas a mediator variable on the relationship between green culture and environmental performance.The scientific merit of the study is found in its proposal of a hierarchical second-order model,categorized as reflective-formative, and the study’s confirmation of the role of green innovation asa mediating construct. Therefore, the findings herein can be considered as complementary to theexisting body of knowledge in the field. The practical implications derived from this study willcontribute to sustainable development and expand knowledge in the following areas: Governmentinstitutions, companies that operate in the sector, decision makers, academics, and practitioners whoare working on this issue at di erent levels. PB MDPI SN 2071-1050 YR 2019 FD 2019-09 LK http://hdl.handle.net/10272/17023 UL http://hdl.handle.net/10272/17023 LA eng NO García Machado, J. J., Martínez Ávila, M. (2019). Environmental Performance and Green Culture: The Mediating Effect of Green Innovation. An Application to the Automotive Industry. Sustainability, 11(18), 4874. DOI: https://doi.org/10.3390/su11184874 DS Repositorio Institucional de la Universidad de Huelva RD 15 jun 2026