Peña Acuña, BeatrizMartínez Sala, Alba María2020-09-092020-09-092020Peña Acuña, B., Martínez Sala, A.M.: "Introductory Chapter: Narrative Transmedia as a New Social and Cultural Phenomenon". DOI: http://dx.doi.org/10.5772/intechopen.88510978-1-78985-686-6http://hdl.handle.net/10272/18602Narrative is a genre that is incorporated into the cognitive form of the man who understands his own identity through the stories he keeps in his memory. Narrative is also part of how man is grouped socially. It also ends up giving an interpretation of historical memory about the events that identify it as a group. Narrative is a primordial way of ethical and aesthetic learning. Narrative is one of the ways in which man tries to understand the world and survive individually and in groups. That is why the ways in which the narrative appears change, but the attraction for it is constant.engAtribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/EducaciónComunicaciónTransmediaTeaching methodsFiction seriesWell beingArtDesignEngineeringbook part10.5772/intechopen.83753open access58 Pedagogía6306.07 Sociología de Los Medios de Comunicación de Masas5802 Organización y Planificación de la Educación