Vargas Sánchez, Alfonso2022-02-072022-02-072021Vargas-Sánchez, A. (2021), "The new face of the tourism industry under a circular economy", Journal of Tourism Futures, Vol. 7 No. 2, pp. 203-208. https://doi.org/10.1108/JTF-08-2019-00772055-5911 (electrónico)http://hdl.handle.net/10272/20560Purpose – The purpose of this paper is to reflect on the evolution of the tourism ecosystem within a circular economy, considering relevant factors that influence the transition towards the circular economy model. Design/methodology/approach – This reflection is carried out from an organisational perspective and employs a strategic management approach combined with a neo-institutional theoretical lens. Findings – Four scenarios are identified after selecting several pertinent internal and external dimensions, which will help to understand the form and pace of the expected transition towards a tourism circular economy. Research limitations/implications – Other variables could have been used for the scenario creation aim, which can be deemed a limitation. Practical implications – Tourism operators can position themselves within this framework to analyse their conditions in order to address this unavoidable strategic change. Originality/value – To the best of the author’s knowledge, this is the first academic work written in this line of researchengAtribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/Circular economyCircular tourismTourism circular economyTourism circularityTourism managementTourism trendsjournal article10.1108/JTF-08-2019-0077open access5312.90 Economía Sectorial: Turismo