Reseña del libro "Brand hate: navigating consumer negativity in the digital world"

Kucut, Umit2017-10-162017-10-162017http://hdl.handle.net/10272/14105engAtribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/Reseña del libro "Brand hate: navigating consumer negativity in the digital world"review10.1007/978-3-319-41519-2open access