Martínez López, Francisco JoséGarcía Ordaz, MercedesArteaga Sánchez, RocíoInfante Moro, Alfonso2015-12-212015-12-212015Martínez López, F., García Ordaz, M., Arteaga Sánchez, R., Infante Moro, A.: "The presence of large Spanish companies in online social networks". Journal of Marketing Analytics (2015)2050-3326http://hdl.handle.net/10272/11519Online social networks have revolutionized the way we communicate, and many companies are already taking full advantage of these tools to improve productivity. The objectives of our study are to measure the presence of large Spanish companies in these online social networks and the importance companies give to the use of such systems and to determine the link between the attitudes of companies towards technology and the adoption of online social networking in their businesses. To do this, we surveyed 99 Spanish companies whose turnover was among the highest in their respective economic sectors, and we carried out a descriptive analysis of the association of variables using the Chi-squared independence test. The results show that the presence of large Spanish companies in online social networks is scant, however, the results emphasize the importance that such enterprises give to information technology, information systems and a future presence on online social networks.engAtribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/Online social networksSpanish companiesInformation technologyjournal articleopen access