Enlightening tourism -- V. 07, n. 2 (2017)

Permanent URI for this collectionhttps://hdl.handle.net/10272/14227

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    Reseña del libro Issues in Cultural Tourism Studies
    (Universidad de Huelva, 2017) Domínguez Quintero, Ana María
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    A multidisciplinary approach to sport tourism education in a digital era
    (Universidad de Huelva, 2017) Vrondou, Ourania; Katsoni, Vicky
    Sport tourism has enjoyed a plethora of definitional and theoretical perspectives over the last three decades proposing a dynamic alternative to mass tourism with specific structural features and modus operandi. However, studies examining or suggesting the basic body of knowledge that would satisfy the educational needs of participants in this complex tourism form are lacking. The present study - through an analysis of the involved conceptual fields - aims to minor the gap between theoretical support and direction for tourism academics and the realistic skills needed by the sport tourism industry. The main focus of the study is to provide a theoretical platform based on the available paradigms that would facilitate the build of sport tourism related curriculums. The study embraces an analysis of available secondary sources, academic course outlines, official university’s sites, policy declarations, etc. and parallels theoretical models to produce the basic thematic dimensions of a relevant conceptual framework. Hopefully, the result will offer a vision on the further development of sport tourism education to meet the needs of one of the most promising leisure forms.
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    Destination competitiveness : amazing Bangkok versus Lion City Singapore
    (Universidad de Huelva, 2017) Batra, Adarsh
    Achieving a bigger share of international tourist arrivals has led to growing intense competition between destinations. A comparison of tourism competitiveness between two popular tourist destinations, Bangkok and Singapore could be of interest to tourism planners, practitioners and researchers. This study aims to investigate and compare the competitiveness of Bangkok and Singapore as tourist destinations by examining tourism standing, contemporary tourism marketing strategies and their available features and benefits for arriving tourists. The research methodology is a qualitative interpretative approach, employing structured interviews and participant observation. Content analysis and constant comparison are applied to analyze the data. The emerging findings look at issues and perspectives related to how national tourism organizations and marketers can effectively apply tourism marketing strategies to enhance destination competitiveness.
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    The role of travel- related aspects in the language tourism experience
    (Universidad de Huelva, 2017) Iglesias, Montserrat
    Language tourism as an educational travel niche and a subtype of cultural tourism is little by little generating interest from academicians. While previous research has focused on the language tourism market system demand and on some aspects relating to the supply, this article explores the language tourism product’s travel components. A taxonomy of such components will be presented and constitutes the conceptual framework of a survey that was conducted in Barcelona (Spain) among 234 international university students between 2015 and 2017. The respondents had a major interest in learning Spanish and getting to know the local culture. They were requested to fill in a structured questionnaire with a combination of open and closed questions to find out different aspects concerning their profile, the opportunities for interacting with local residents, their accommodation, catering, leisure and transport arrangements in Barcelona, and the costs deriving from their academic stay. The results provide an overview of key travel-related features that must be taken into consideration in the conception, staging and evaluation of language tourism experiences.
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    A model of service quality aspects conveyed in hotel advertising
    (Universidad de Huelva, 2017) Alhelalat, Jebril A.; Habiballah, Ma’moun A.
    Advertisements play a significant role in communicating product information, guarantees and service excellence. This study aims to investigate the role played by hotel advertisements in building customers’ expectation of service quality. After a mixed qualitative and quantitative research on 14 hotel marketing officers and 228 potential customers in Jordan, collected questionnaires were subjected to an exploratory factor analysis refining study model’s dimensions; the model was inherent to study’s results which adopts that advertisements should convey a message of quality through its attractiveness (celebrity endorsement, entertainment, tangibles and appeal), credibility (reliability, promise of quality, slogan, and reasonable price) and information (imagery, risk reduction and message effectiveness). Results of the factor analysis confirmed that all dimensions’ items were loaded significantly proving their validity. Having established models’ constructs’ validity, a multiple regression was applied to assess the models’ explanation of quality conveyed by hotel advertisements; results confirmed significantly the model’s predictability with R2 =54.7%. After confirming the model’s validity and its predictability of customers’ perceived quality, recommendations were suggested to hotel managers and marketers; these to help them utilize the model’s constructs in achieving optimal communication for their service quality