Enlightening tourism -- V. 13, n. 1 (2023)

Permanent URI for this collectionhttps://hdl.handle.net/10272/22498

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    Designing Accessible Tourism Experiences: Slow, Sensory And Smart Framework
    (Universidad de Huelva, 2023) Agapito, Dora; Guerreiro, Manuela
    Slow tourism is an emergent research area focused on slowing the pace of life during vacations. A comprehensive multi-sensory approach can contribute to designing enhanced slow tourism experiences deemed accessible, both in situ and remotely. There is a research gap in considering multi-sensory stimuli in the design of accessible tourism experiences using technology. As such, this research intends to propose a theoretical framework focused on the development of slow tourism through sensory cues and smart technologies. In so doing, a critical approach to literature was carried out by intersecting three areas of literature following the rationale of the Stimuli-Organism-Response model: slow tourism, multi-sensory tourism experiences design, and smart destinations. The significance of this framework is threefold: it strengthens local identities and aids sustainable tourism by involving the community; it promotes experiences deemed authentic considering multiple stakeholders’ perspectives; and it addresses the visitor experience before, during and after the visit to the destination in an accessible manner using smart technologies. A framework with six steps is offered based on participatory methods.
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    Visitors' Experiences Towards Sustainability Challenges in Archaeological -Heritage Sites: A Netnographic Study on Ancient City of Knidos, Turkey
    (Universidad de Huelva, 2023) Altinay Ozdemir, Meltem; Topaloglu, Cafer
    This study used netnography to explore the sustainability challenges in visitors’ reviews in Knidos archeological site, located on the southern coast of Mugla, Turkey, as expressed in user-generated content (UGC) on the TripAdvisor website. Data was obtained from visitors' narratives on their reviews posted on TripAdvisor. A total of 1076 narratives were accessed for all years. However, researchers retrieved 638 narratives posted in the last six years between 2016 and 2021 to reach up-to-date experiences. The data were thematically analyzed using the qualitative data analysis software MAXQDA for compiling and coding data, creating main and sub-themes, defining code frequencies, determining the relationships between codes, and creating code maps. The analysis revealed five main codes of heritage reviews: attractions, place perception, sustainability challenges, place attachment, and behavioral intention. The complex code configurations revealed that visitors had positive place perceptions, strong behavioral intentions, and high place attachment despite the site’s sustainability challenges. Furthermore, attractions, place attachment and place perception are the important antecedents of positive recommendation intention. The study makes a substantial contribution to the literature on sustainable development and visitors’ behavior by providing a deep understanding of the sustainability challenges and visitor experiences narrated about a specific archeological city through online user-generated content (UGC).
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    Inbound marketing in the hospitality industry: A systematic review of the last 12 years
    (Universidad de Huelva, 2023) Romero Montero, Andrés; Cely Álvarez, Adriana María; Sellers Rubio, Ricardo
    This paper aims to analyze the evolution in the research of digital marketing tools and strategies used by inbound marketing in the main journals related to this term and related topics to the hospitality industry. The results obtained have led to detect a progressive increase in the number of publications analyzing inbound marketing tools in recent years (2010-2021), which point to the construction of a Marketing 5.0 paradigm. A high rotation of topics has also been detected, describing a dynamic and fluctuating research field. It is recommended that more research be carried out on inbound marketing (as a strategic model of structured marketing) to allow for an integrative vision of technologies, which until now have been analyzed without a defined backbone linked to the hotel business.
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    Identifying Motivators Of Ecotourism Destination Competitiveness: The Examination On Soft Infrastructure Constructs And Moderating Impact Of Mobile Technology
    (Universidad de Huelva, 2023) Chan, Wei Chiang; Lo, May Chiun; Wan Ibrahim, Wan Hashim bin; Azlan Mohamad, Abang; Thong, Jun Zhou
    The development of ecotourism in Malaysia is crucial in the current digitalized world, as nature enthusiasts seek authentic travel experiences to reconnect with the environment. This study focuses on investigating the link between government tourism policy, health services, safety and security, destination competitiveness, and the moderating effect of mobile technology. The study was conducted on 170 domestic tourists who visited various national parks in Sarawak, Malaysia. The data collected has undergone preliminary analyses using SPSS 26.0 while the proposed study model was evaluated using WarpPLS 8.0, which allowed for path modelling and bootstrapping to obtain the estimates of standard error and p-values. The results indicated a significant direct relationship between health services and destination competitiveness. Mobile technology was found to moderate the relationship between government tourism policy, safety and security, and destination competitiveness. However, due to the COVID-19 pandemic, the study was limited to domestic tourists, and the implications of these findings are discussed.
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    The Effect Of Residents' Place Attachment On Their Attitude Towards Development Of Religious Tourism: The Moderating Effect Of Personal Benefit
    (Universidad de Huelva, 2023) Rivas, Limber L.; Rodríguez Zapatero, Maribel; Pérez Naranjo, Leonor M.; Frías Jamilena, Dolores María
    Residents’ attitude towards tourism development in religious tourism destinations is especially relevant for tourism planning. Nevertheless, there are few studies that analyse how residents’ attitude towards development of religious tourism is formed. This paper analyses the effect of residents’ place attachment on their attitudes towards development of religious tourism, considering perceived impacts of tourism as mediator and the personal benefit derived from tourism as moderating effect. On the basis of a sample of 410 residents of Montecristi, a religious tourism destination of Ecuador, and using Partial Least Squares Structural Equation Modeling (PLS-SEM), the results show that place attachment directly influences the attitude towards development of religious tourism, but mainly through the perceived impacts of tourism. Moreover, this paper finds that the influence of the perceived impacts on the support for the development of religious tourism is higher in residents with a lower personal benefit than in residents with a higher personal benefit. These findings enable a series of recommendations to be made to the agents concerned regarding the development of religious tourism in sacred destinations.