Enlightening tourism -- V. 05, n. 2 (2015)
Permanent URI for this collectionhttps://hdl.handle.net/10272/11563
Browse
Recent Submissions
Item type: Item , The professionalization process of cultural manager : an isomorphic view(Universidad de Huelva, 2015) Nigro, Claudio; Iannuzzi, Enrica; Cortese, Flora; Petracca, MiriamThe paper investigates the ‘professionalization’ process of the Italian cultural heritage. In particular, it aims to propose an own interpretation of the ‘professionalization’ process, as a dissemination of ‘good’ practices, adopting the point of view of new institutionalism theory. This theoretical approach frames the professionalization process, and then that of managerialization, as the material and symbolic conditioning that the institutions have on human behavior: the professional has the ability of government and management; through professional training will be ensured the dissemination of the same capacity and then the ‘good’ practices. In this scenario Italian universities seem to contribute to the dissemination of artistic-cultural heritage management practices. This research, which has purely theoretical aims, starts from a quick reference to the regulatory framework evolution and a synthesis of scientific debate on the governance of cultural heritage; then, it will propose a reflection of the role that Universities currently have in the diffusion process of professions for the government and management of cultural heritage. In this way, the paper links the governance of the artistic-cultural heritage with the ‘training process’ that universities do for professionalizing human resources. University nowadays are conducting training projects for ‘cultural manager’, sometimes anticipating the decision of Public Administration, trying to condition them, sometimes following its strategic directions.Item type: Item , Visitor perception, interpretation needs, and satisfaction of eco-tourism : the case of Taijiang National Park, Taiwan(Universidad de Huelva, 2015) Wang, Wei-ChingAlthough eco-tourism have been discussed a lot from the viewpoints by communities and residents (Beeton, 2006; Jamal and Stronza, 2009; Ryan, 2002), the relationship among perception of eco-tourism, interpretation needs and satisfaction from the perspective of visitors remained unclear. Thus, the current study aimed at eco-tourism visitors to the Taijiang National Park in Taiwan, examining their eco-tourism perception, level of satisfaction, and interpretation needs. This study used convenience sampling, with questionnaires distributed at Taijiang National Park to visitors to the park. A total of 400 questionnaires were distributed, and 356 valid questionnaires were returned, giving a response rate of 89%. SPSS12.0 statistical software was used to carry out descriptive statistics analysis, factor analysis, reliability analysis, ttests, and analysis of variance on the data collected to show the sample distribution, the reliability and validity of the scale, and the differences in the perception of, and level of satisfaction toward, eco-tourism among visitors from different backgrounds or with different interpretation needs. The results showed that most eco-tourism visitors believe that interpretation by tour guides is necessary. At the same time, visitors who express a greater need for interpretation services had a more comprehensive understanding of eco-tourism. The results of the regression analysis showed that visitors who supported “giving back to the community” had higher levels of eco-tourism satisfaction. Managerial and academic applications were suggested based on the research results.Item type: Item , A comparative study of sustainable development in small and medium tourist hotel industry from Pieria (Greece) and Taiwan(Universidad de Huelva, 2015) Fotiadis, Anestis K.; Vassiliadis, ChrisThis paper is exploring the relationship of the small hotel sector with the principles of sustainable tourism development. Main objective is to highlight the benefits expected to accrue to the hotel industry and examine the degree of awareness among owners of small and medium hotel units on issues related to sustainable tourism development. A questionnaire was distributed in Greece and Taiwan and a logit model was used, to examine the impact of the dichotomous dependent variable of nationality between Taiwanese and Greek SME hoteliers. Greeks and Taiwanese have remarkable differences on how they perceive sustainable tourism development and what impact that kind of development will have on their enterprises. Greeks seems to be much more optimistic than Taiwanese when it comes to environmental issues. For Greeks high investment costs are the most important reason for not implementing the adoption of sustainable development. The biggest problem for Taiwanese hoteliers is the lack of trained staff.Item type: Item , The Extent of computerization in big companies of the Spanish hotel sector(Universidad de Huelva, 2015) Infante Moro, Alfonso; Martínez López, Francisco José; Infante Moro, Juan CarlosThis is the first study of the hotel sector regarding the extent of computerization in its big companies. This study examines the extent of computerization in big companies of the Spanish hotel sector with the aim of confirming the viability and sustainability of this sector relative to changes in ICT, a stage which is defined by the extensive use of the Internet and online social networks, and the handling of large quantities of information generated within these new environments. This research analyzes the extent of computerization of big hotel companies through an empirical study, with a "checklist" and questionnaire. We have confirmed that the hotel sector is computerized to a greater extent in terms of internal functions in its big companies, but these companies should strengthen their presence on the Internet and online social networks. They should use these networks as channels to shape their image and boost sales, and should reinforce Internet security and the use of CRM with the information extracted from them. All these characteristics are clearly dependent on the extent of computerization in these establishments.