Enlightening tourism -- V. 12, n. 1 (2022)

Permanent URI for this collectionhttps://hdl.handle.net/10272/20960

Browse

Now showing 1 - 14 of 14

Reseña del libro de Harju-Myllyaho, A. and Jutila, S., eds. (2021). Inclusive tourism futures. Bristol: Channel View Publications
(Universidad de Huelva, 2022) Paddison, Brendan
Does gastronomy brand image affect the perceived emotional value and tour satisfaction?
(Universidad de Huelva, 2022) Aydin, Melih; Sarı Gök, Hatice; Şalvarcı, Simge
Gastro-cultural tours, which are prevalent as part of today’s experiencebased travel, generate memorable gastronomy encounters for tourists. Gastronomically designed cultural tours also shed light on the past's heritage and cultural identity through the local tastes of the regions by promising distinct stories and experiences to travelers. Regions with gastronomic affluence arouse gastro tourists’ interest with their cultural and tourist attractions. One of the critical factors contributing to the awareness of visitors towards a particular destination is the creation of a gastronomy brand image in their minds. A region with a gastronomy brand can also affect the emotional value tourists attribute to the region. From different perspectives, this cuisine-based brand image appears to have the potential to influence tourists' satisfaction with the tour. The Southeastern Anatolia Region, one of Turkey's most prominent culinary centers, is a diverse region with both indigenous gastronomic value and deep-rooted cultural history. From this point of view, the effects of gastronomy brand image on perceived emotional value and tour satisfaction of tourists taking part in gastro-cultural tours were examined in this study. According to the data obtained from the participants, gastronomy brand image has a significant effect on tour satisfaction and the perceived emotional value of the tourists
The roles of technology acceptance, user credibility and covid-19 perceived health risk in tourist’s social media user-generated-content usage intention
(Universidad de Huelva, 2022) Hafiz Hanafiah, Mohd; Md Zain, Adilah; Aliff Asyraf, Muhammad; Masyhari Makhasi, Ghifari Yuristiadhi
This study examines the direct effects of technology acceptance (perceived usefulness and ease of use), trustworthiness, expertise, and the moderating effect of COVID-19 perceived health risk on tourists’ social media User-Generated-Content (UGC) usage intention. The study respondent was 233 Malaysian tourists who travelled domestically for leisure during the COVID-19 pandemic. The study hypotheses were examined using multiple regression analysis. The hypotheses testing indicates that perceived usefulness, ease of use, trustworthiness, and expertise significantly affect future usage of social media UGC. In addition, the findings confirm that perceived health risk does not affect the user trustworthiness and future usage of social media UGC. The findings assist tourism stakeholders in understanding tourist behaviour towards social media UGC, especially during the COVID-19 pandemic. The tourism business and policymakers should continuously improve and monitor their UGC platform, especially since UGC was deemed one of the vital information dissemination channels during the COVID-19 pandemic
Macao’s nongaming entertainment, culture and city branding
(Universidad de Huelva, 2022) Siu Lam, Carlos; Jamieson, Lynn M.
Although entertainment can be a pull-factor to attract tourists in their trips, it can be easily duplicated in other jurisdictions. Focused on the nongaming entertainment by the gaming concessionaires in Macao, this paper examines the entertainment development, and explores how these concessionaires identify the right entertainment for patrons and the challenges associated with such entertainment offerings. Despite Macao’s wealth of East-West culture, this study analyzes the use of such culture in Macao’s entertainment, and the creation of its unique branding. The integration of culture into such entertainment, when coupled with Macao’s smallness, may represent the essential factors to satisfy tourists’ multiple needs for entertainment products, thereby leading to Macao’s renewed branding as a center of tourism and leisure from its strong gaming image. This study is one of a few that focuses on the merger of culture and entertainment, and is exploratory and qualitative in nature. Semistructured in-depth interviews with executives in Macao’s entertainment segment were utilized. Such interview findings were analyzed using the Miles and Huberman (1994) framework, along with the data from the annual reports of the concessionaires and the Macao Census and Statistics Service. The findings may be useful for gaming destinations planning to alter their branding
Positioning spices as a tourism product for foreigners: a study from the Indian perspective
(Universidad de Huelva, 2022) Datta, Bivek
Spice Tourism is an emerging sector in tourism majorly focusing on the impact of spices on tourism choices, growth, and distinctiveness. Because of the fascinating role of spices in tourism growth and diversification in new emerging economies, there is an increased demand for the promotion and growth of spice tourism in many developing economies like India and Sri Lanka. However, a comprehensive investigation is lacking pertaining to spice tourism. In this situation, the present research attempts to bring together and discuss the role of spices as an instrument to entice foreign tourists visiting India. A structured survey instrument in the form of a questionnaire was used for data collection from 400 inbound foreign tourists at the Indira Gandhi International (IGI) Airport, New Delhi. This study has provided directions to the practitioners and academicians in uncovering a diversity of perspectives on the emerging spice tourism market. It also suggests the role of spices as a tactical tool to recreate the destination image of India as a spice tourism destination. The research can also be utilized to examine the foreign tourist’s spice preferences in India, which can be used by stakeholders and practitioners to entice and enhance their revisit to India
Understanding the travel motivations of pop culture fans
(Universidad de Huelva, 2022) Labuschagne, Veronique; Burger, Susanna E.
Popular culture (pop culture) events have the potential to promote tourist destinations and to generate tourism income. Travel motivation is a critical consideration for reaping these benefits since it serves as a stepping stone for event attendance and it initiates a desire to act. The purpose of this paper therefore is to determine the travel motivations of pop culture fans. Data was gathered from 576 pop culture fans attending a pop culture event in Gauteng, South Africa, using a structured questionnaire. The data were analysed using exploratory factor analysis. The findings revealed nine travel motivations which were labelled brand visibility, event participation, acquire pop culture knowledge, escapism, celebrity fandom, value for money, exclusive merchandise, social enjoyment and novelty. The paper highlights novelty as the most important travel motivation for attending the specific pop culture event and it is therefore argued that pop culture fans attend these events to experience something new and different. In line with the findings of this research, it is recommended that pop culture event marketers pay close attention to all nine identified travel motivations to retain their current fans and to remain competitive
The impact of hotel responses to online negative reviews on consumers' purchase intention
(Universidad de Huelva, 2022) Kumar, Jeetesh; Maidullah, Sana
This research investigates the hotel response strategies of businesses being responsive online to stimulate customers purchase intention in eWOM communications. Specifically, this study explores the online managerial responses in terms of length, speed, and relevance of management response to customer negative reviews and how customer personality moderates the purchase intention of the hotel. A nonprobability convenience sampling technique was applied to collect 441 responses from Chinese residents who have made online hotel reservations and selected the hotel only after checking the online reviews and the hotel responses. The findings confirm that hotel response to negative reviews has an essential impact on 'consumers' purchase intention and consumer personality traits. Further, the research includes the practical implications for hotels to set up the reply format and carry out effective service recovery through different expression ways of negative reviews response
Modelling tourism demand using google analytics: a case study of Portugal’s Alentejo region
(Universidad de Huelva, 2020) Dinis, Gorete; Eusébio, Celeste; Breda, Zélia; Madaleno, Ana
The development of information and communication technologies, specifically the Internet, has changed the way tourists plan their trips, being one of the most important information sources for tourism decision-making. However, a limited number of studies has been developed to analyse the causal relationships between the web interaction and tourism demand. Therefore, this paper intends to shed light on the usefulness of big data analytics to understand the tourism demand of a destination. More specifically, it aims to examine the causal relationship between website’s visitor interactions and the tourism demand of a destination and verify whether there are differences in this relationship according to the visitors' country of origin. In order to achieve the research objectives, the Alentejo region in Portugal was selected as a case study. Monthly data for the period between 2007 and 2017 was used to examine the long-run causal relationship between the sessions of the users to the official website of the Destination Management Organization of Alentejo (measured through Google Analytics) and tourism demand of this region (measured trough the number of guests in tourism accommodation establishments). To analyse if there are differences in this relationship according to the country of origin of visitors, the most important tourism markets for this destination were selected. Cointegration (Johansen´s maximum-likelihood method), Granger causality test, Vector Autoregression Model, and Vector Error Correction Model were used to examine the relationship. The results reveal a causal relationship between Internet search and the tourism demand. However, this relationship varies among the tourism market analysed
Community-based tourism and destination competitiveness: bridging the gap
(Universidad de Huelva, 2022) Bassols Gardella, Narcís; Bonilla, Jorge
This article explores and discusses community-based tourism (CBT) and proposes a model intended to be exemplary for CBT cases throughout most of the world’s emerging countries. Further, this paper aims at establishing a connection between competitiveness and local CBT development, calling therefore the proposed model C-CBT. The authors try to establish the motivations to develop this type of tourism, as well as the drawbacks, grouping them into the C-CBT model. This model is then used as a comparative tool and applied to two territories in Colombia which have suffered from conflict in the last decades and have subsequently developed CBT. As for the field work in the two locales, it is based on interviews and observation carried out in the context of tourism development projects in both areas. The outcome is a clearer understanding of the factors that favor CBT initiatives and connects these with competitiveness frameworks, with the added interest that the presented cases come from a severely conflict-burdened country
Non-profit organizations and tourism: can tourism drive non-profit sector development?
(Universidad de Huelva, 2022) Dadić Fruk, Lorena; Durkin Badurina, Jelena; Maškarin Ribaric, Helga
Non-profit sector development is the basis of any modern society. Various approaches, which take into consideration a broad spectrum of factors, are used in measuring the level of non-profit sector development. Previous studies do not identify tourism as a potential factor. It can, however, be assumed that local authorities in better-developed tourism regions are able to allocate more funds to non-profit activities, thus affecting the size of the non-profit sector. It would also be necessary to investigate whether nonprofit organizations (NPOs) recognise the potential that tourism has to provide them with opportunities to generate their own income. To determine the relationship between tourism and the non-profit sector, cluster analysis was conducted for 20 Croatian counties. The results of the study show that the level of tourism development determines the development of the non-profit sector. Namely, results confirm that there are more NPOs in regions with more-developed tourism and there are also more NPOs registered in fields of activity that can have a direct or indirect effect on tourism. On the other hand, the study’s findings indicate that regions with developed tourism tend to allocate more funds to NPO activity, which in turn boosts the level of non-profit sector development in those regions. Although this research focused on only one country and deal with certain challenges in administrative data on registered non-profit organisations, it is promising start for development of new lines of research oriented on connecting non-profit and tourism sector and examining their inter-dependence
Residents’ perceptions of tourism in relation to their personal well-being
(Universidad de Huelva, 2022) Soldić Frleta, Daniela; Đurkin Badurina, Jelena; Kaliterna Lipovcan, Ljiljana
This study examines the relationships between residents' perceptions of tourism and their overall personal well-being. In addition, the study aims to find out what differences exist in the perception of personal well-being and the impact of tourism between residents who provide private accommodation for tourists and those who do not. A questionnaire survey is conducted to collect data from residents of the city of Rijeka, Croatia, and 556 usable questionnaires are generated. The analysis of residents' perceptions is done separately for those who provide private accommodation to tourists and those who do not. Respondents in both groups reported relatively high levels of personal well-being. However, those who provide private accommodations for tourists are more satisfied with several areas of life. The results show that overall satisfaction with living conditions, perceived negative impacts of tourism, age, and whether or not residents offer accommodation to tourists are significant predictors of their personal well-being This study aims to add to the literature on the well-being of residents of tourist destinations by examining the relationship between their perceived well-being and their perceptions of various impacts of tourism in their community
Travelling and discovering new destinations after the covid-19’s lockdown: the role of routines and habits
(Universidad de Huelva, 2022) Pinto Borges, Ana; Lopes de Almeida, Antonio; Vieira, Elvira; Beluccio, Matheus
The paper identifies the level of importance determined by the consumer as far as traveling and discovering new destinations are concerned, after the lockdown caused by the health crisis triggered by the coronavirus pandemic. A sample of 445 respondents is used, and an ordered logit econometric model is applied to estimate the importance level of travelling and enjoying a new destination considering the respondents’ sociodemographic characteristics and the level of importance attributed to meeting new people, visiting their families, going back to work, meeting their friends, eating out in a restaurant and attending musical and other cultural events. The main conclusions are related to consumers who believe it is very important to travel for specific reasons, such as meeting new people and friends or visiting their families, eating out in a restaurant or attending musical or other cultural events. Family and friends play an important role, considering that to visit them is seen as a priority. This study provides a relevant assessment regarding the priorities defined by the consumers in the scope of the discovery of new destinations, thus providing inputs to the different stakeholders involved in the definition of strategies for the promotion of tourism destinations
Tourism brokers' perspective on turkey's image: marketing communications and subjective norms as mediators
(Universidad de Huelva, 2022) Najjarzadeh, Mohammad; Amirzade, Nazanin; Asadi Zarch, Mohammad Reza
There is growing investment in the tourism industry, especially in the countries with potential attractions. All tourism destinations attempt to compete with other opponents and be distinctive. They also try to provide more particular experiences for visitors. The present study aims to investigate the effectiveness of the tourism brokers’ perspective on Turkey's image as a tourism destination through the mediating role of marketing communications and subjective norms. This study is an applied research based on descriptive correlational studies. The research population includes all the tourism brokers in Iran (travel agencies, tour operators, and travel agents) who provide outgoing Turkey tours. The samples (including 250 tourism brokers) are selected using a convenience sampling method and data were collected by using a questionnaire. To analyze data, Structural Equation Modeling (SEM) is applied using the Smart PLS 3 software. Results show that cognitive and affective images have a significant direct effect on tourism destination image while they have a significant indirect effect on destination image through the mediating role of marketing communications and subjective norms. Marketing Communications and Subjective Norms have a significant direct effect on destination image. Previously, there were not adequate information on and attention to the factors affecting tourism brokers in promoting Turkey as a cross-border destination, so this study is conducted to present new ideas for marketers and tourism brokers
The connection between competitiveness and sustainability in tourism destinations: examining the hard, soft, and moderating effects of knowledge sharing
(Universidad de Huelva, 2022) Chin, Chee Hua; Lo, May Chiun; Ming Wong, Winnie Poh
This paper aims to assess the impact of hard and soft measures on the competitiveness of tourism destinations. Additionally, this article examines the impact of tourism destination competitiveness on rural tourism sustainability management. Following that, knowledge sharing is used as a moderator variable to demonstrate its moderating effect on the relationship between tourism destination competitiveness and rural tourism sustainability. A total of 390 respondents, including both domestic and international tourists, who visited the six rural tourism destinations in Sarawak, Malaysia, voluntarily participated in this study. A PLS-SEM approach was used to evaluate the developed model, and WarpPLS software was used to perform the PLS estimate and hypotheses testing. The empirical findings indicated that destination appeal, tourism infrastructure, and service quality all have a significant and positive effect on the competitiveness of tourism destinations. Additionally, it was discovered that tourism destination competitiveness has a positive and significant effect on the sustainable management of rural tourism destinations

Browse

Recent Submissions