Enlightening tourism -- V. 12, n. 2 (2022)

Permanent URI for this collectionhttps://hdl.handle.net/10272/21201

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Reseña del libro de Michal Apollo and Pahlaj Moolio, eds. (2021) Poverty and development: problems and prospects. Bristol: Channel View Publications. 9781845418465, 280 pp.
(Universidad de Huelva, 2022) Paddison, Brendan
Book Review: Poverty and Development: Problems and Prospects, edited by Michal Apollo and Pahlaj Moolio eds., 2021, Channel View Publications.
Exploring sustainability facets of pro-poor tourism programs in India
(Universidad de Huelva, 2022) Vinodan, A.; Sethumadhavan, Meera; Manalel, Jamaes
This paper intends to explore local-specific sustainability facets of pro-poor tourism initiated in India's Protected Area (PA). Mixed methodology, i.e., interview and structured questionnaire adopted for data collection and followed by the factor analysis for testing hypothesis. The result indicates that the sustainability facets of pro-poor tourism have five distinct facets: monetary, environmental, societal, cultural heritage, and governance. The study assumes significance in the pro-poor approach in tourism development for addressing various Sustainable Development Goals and in understating the ground-level reality of sustainability in the context of tourism-led development in developing countries. It also throws light on setting standards for approach-based tourism programs that cater to various segments of society and the environment.
Competitiveness of tourism destinations: a mixed-method bibliometric approach
(Universidad de Huelva, 2022) John, Ashna; Firoz, Mohammed
Even after almost three decades of introduction of competitiveness into tourism sector, there is still a rising trend in literature on Tourism Destination Competitiveness (TDC). Though there are a few systematic and traditional reviews in the domain, there has been no study of the bibliometric variables. This study utilises Web of Science (WoS) database to conduct a bibliometric analysis of 166 documents on TDC, revealing the domain's research trend in terms of authors, sources, and publications. The science mapping tool bibliometrix R-package is used to analyse the trend of scientific publications in the area, untapped knowledge, possible future trends, and implications. The analysis is undertaken on three levels: source, author, and document, as well as three types of knowledge structures: conceptual, intellectual, and social. The bibliometric data analysis consists of a descriptive analysis of the bibliographic data frame and network analyses and its graphical visualization. As per the analysis, competitiveness of natural/cultural destinations is rarely assessed in the global scenario. Maximum number of studies in the domain are carried out in European countries. The findings can guide researchers to focus on less developed themes/areas.
Sustainable development in tourism destinations through smart cities: a case of urban planning in Jammu city
(Universidad de Huelva, 2022) Lata, Suman; Jasrotia, Aruditya; Sharma, Swati
With the rapid growth of technology, the world is witnessing a change from sustainability valuation towards smart city goals in the 21st century. Cities can play an imperative role in combating and countering climate change by using novel smart technologies which would help in reducing emission of greenhouse gases and will further enhance the energy proficiency of the cities. The current study aims to understand the perception of the local residents of a tourism destination, Jammu in India, towards the effect of dimensions of the smart city on sustainable development. The hypotheses proposed in the study were validated by utilizing the SEM (Structural Equation Modeling), with the assistance of Partial Least Squares (PLS). The study found that all three dimensions (namely, smart economy, smart environment, and smart society) are significant predictors of sustainable development. The findings resulted from the data collected with the help of a questionnaire from the local residents of Jammu city which is being developed as a smart city by the government of India.
An empirical assessment of tourist's risk perception and its impact on destination loyalty: a study of Kashmir Valley
(Universidad de Huelva, 2022) Rather, Hamid; Najar, Ashaq Hussain
The aim of this study was to assess the risk perception of domestic tourists visiting volatile destinations such as the Kashmir valley (India) and reveal the impact of various types of perceived risk on destination loyalty formulation. A quantitative research/deductive approach has been adopted for two reasons: (1) to ensure the objectivity, generalisability, and reliability of research findings; and (2) to develop hypotheses based on an existing theory and then collect data to determine whether empirical evidence to support those hypotheses exists. The current study used a convenience sampling method for collecting data from 413 domestic tourists using a self-administered questionnaire. Furthermore, the two-step approach for structural equation modelling (SEM) was used to assess the psychometric properties of the measurement model and test the proposed structural model. The results revealed that all the five types of perceived risks (socio-psychological, political, performance, financial, and physical) negatively affect tourists' destination loyalty, with socio-psychological risk and political risk emerging as major determinants of loyalty intention of domestic tourists. Moreover, the descriptive analysis revealed that the mean perception of domestic tourists on various risk dimensions was low, and they disagreed that Kashmir is a risky place to visit.
Hierarchical representation study on personal motives of summer holiday seekers: the case of Italy during the COVID-19 pandemic
(Universidad de Huelva, 2022) Hichy, Zira; Platania, Marco
Using a method that examines goal setting, this study investigates the reasons people take a holiday during the "COVID summer". Participants were 141 Italians that completed a questionnaire during summer 2020. The results revealed 13 reasons for taking a holiday: "Family/Friends", "Attachment", "Relax", "Fun", "New experiences", "Increasing knowledge", "Overcoming general stress", "Overcoming lockdown stress", "Present well-being", "Future well-bein", "Enrichment", "I like it", and "Socialising". Revealing connections between reasons, the hierarchical structure revealed that the principal reasons for taking a holiday during the COVID summer are tied to gaining future well-being, maintaining close relationships, and enhancing personal growth. These results are useful for defining tourism destination policies in the post-pandemic phase.
Content validity of research instruments: assessing domestic ecotourism in protected areas
(Universidad de Huelva, 2022) Nordin, Mohammad Ridhwan; Jamal, Salamiah A.; Mohd Anuar, Nor Asmalina
The assessment of content validity is a critical and complex step in the instrument development process, frequently used to measure complex constructs in social science research. Nevertheless, there is scarce documentation in the field of tourism and hospitality on how content validity should be analysed. This study aimed to present the assessment of content validity of an instrument developed to assess domestic ecotourism in protected areas. A 54-items survey was designed based on previous literature. Content validity assessment was conducted by recruiting a panel of experts to evaluate the instrument’s elements and rate them based on their relevance to provide a content validity index for each item.
Regional branding of Western Balkans through sustainable tourism
(Universidad de Huelva, 2022) Cela, Sonila; Hysa, Xhimi; Duman, Teoman; Zenelaj, Besjon
Western Balkans (WB) is emerging from an unfortunate recent past which destroyed social structures and the uniform identity of the region. WBs is, historically, known as a region of diversity and impeccable natural beauty. Despite a visible need to take a holistic approach for WBs tourism marketing, a research-based strategy has yet to be defined and implemented for future action in the region. There are few current studies dealing with regional branding, brand identity and sustainable tourism in WB, and most of them do not offer a holistic approach in integrating the identification of tourism (through destination brand identity) and the promotion of tourism (through destination brand positioning). This research, therefore, aims to reach a framework for a holistic tourism marketing effort for the region by focusing on how WBs should create a regional destination image for a stronger destination marketing in the future. As one of the pioneering research studies on the subject, the research holds an exploratory approach, and the research question is answered based on qualitative SWOT analysis data from experts in the region. Findings from the qualitative research point to strong tourism potential in the region, which supports a strong argument for a sustainable tourism agenda of the WBs. Interviewed experts considered the lack of big-branded hotels as a weakness, due to the low levels of accommodation capacities, while confirming a weak strategic positioning of the region as a unified whole. Other results demonstrate that the region can also offer unique agrotourism products. This study concludes with a proposed “Sustainability–SWOT-based Destination Branding Model” as a guide for future tourism development and promotion efforts.
An Agency Theory approach to disintermediation in the MICE distribution channel from the perspective of the hotel industry
(Universidad de Huelva, 2022) Rojas Bueno, Alberto; Reardon, Emma
MICE Tourism is a segment of the tourism industry that deals with the organisation of Meetings, Incentives, Conventions and Exhibitions, which are experiencing a major process of disintermediation. This article applies the principal-agent problem in the theory of agency to analyse MICE disintermediation. It uses a dominant/sequential qual-QUAN mixed methods approach. Firstly, through interviews with MICE professionals to validate the research variables, test sample and questionnaire. Then, quantitative research using a survey sent to 365 MICE stakeholders in Europe. The opinions of hoteliers were compared with those of other MICE stakeholders to analyse disintermediation and determine the role of hoteliers in this new scenario. Our findings confirm a trend of partial disintermediation in which hotel bookings are the most disintermediated service and hoteliers are the stakeholders that pose a more proactive and aggressive attitude towards disintermediation. This paper is of interest for MICE stakeholders to better understand their position in the value chain and interpret the process of disintermediation. Its originality is based on the fact that it gathers the opinions of all MICE agents with a special focus on the perspective of its most dominant actor: the hotel.
Measuring the relationship between knowledge management, organizational learning, and innovation: a study of Jammu & Kashmir Tourism Development Corporation, India
(Universidad de Huelva, 2022) Singh, Ramjit; Tantray, Zahid
The present research focuses on the impact of Knowledge Management and Organizational Learning on Innovation in tourism organization. This study works on a model with Knowledge Management and Organizational Learning as inputs to promote Innovation. The study has used the descriptive research method, for which the data were collected through a questionnaire from 101 employees of Jammu and Kashmir Tourism Development Corporation (JKTDC) by adopting a census approach. Further regression analysis was applied to find the cause and effect relationship between Knowledge Management, Organizational Learning, and Innovation. Overall the study found that Knowledge Management has no significant effect on Innovation in the organization. While Organizational Learning significantly affects Innovation. It was also found that there is a significant difference in practicing Knowledge Management, Organizational Learning, and Innovation between levels of management. No significant difference was found regarding practicing Knowledge Management, Organizational Learning, and Innovation based on gender in the organization.
Does the tourist's profile matter? Perceptions and opinions about the Fiesta de los Patios in Córdoba, Spain
(Universidad de Huelva, 2022) Solano Sánchez, Miguel Ángel; Arteaga Sánchez, Rocío; Castaño Prieto, Lucía; López Guzmán, Tomás
This research aims to determine the differences and similarities in perceptions, experiences, satisfaction, and behaviour intention of travellers who engage with, and appreciate Intangible Cultural Heritage, according to the sociodemographic profile of these travellers. Literature concerning Intangible Cultural Heritage tourists’ profile is still scarce, being important for World Heritage Site destinations or places with Intangible Cultural Heritage recognition to identify the tourists attracted by culture and heritage. Thus, the work presented intend to cover the gap identified in this sense, taking as reference the results obtained from fieldwork consisting of a structured questionnaire which was administered to a representative sample of tourists who participated in the Fiesta de los Patios event in Cordoba (Spain), which is recognised as Intangible Cultural Heritage asset. Mann–Whitney and Kruskal–Wallis tests are used to compare groups of the sample according to the sociodemographic profile of the tourists, revealing statistical differences among these groups. The results enable us to analyse the post-COVID tourist, and determine to what extent they are satisfied with the new worldwide situation. This research could be useful both to public agents of tourism promotion and private businesses, whose target audience are tourists attending this type of event. The research unpacks the profile of the visitor, relating their gender, age, educational level, and income to their experiences, perceptions, satisfaction, and behaviour intention. This enables the tourist offer to be adapted, making it more attractive to the potential client.
The mediating role of co-production in the relationship between information technologies and service innovation
(Universidad de Huelva, 2022) Koç, Erdinç; Isgüzar, Seda
Service innovation has become increasingly important in recent years due to the competitive advantage it provides to companies operating in the service industry. Therefore, it is necessary to understand the factors that affect service innovation. In the few studies conducted on different sectors, the relationship between co-production and IT and service innovation has been tried to be tested separately. In this study, the mediating role of coproduction in the effect of information technologies on service innovation in the tourism sector has been investigated. In this way, it will contribute to the literature by investigating the effect of IT (directly and indirectly) and co-production (directly) on service innovation in the tourism sector. In the study data collected from 222 hotel managers were firstly subjected to validity and reliability analysis. Then, mediation analysis was applied within the scope of hypothesis tests. According to the results obtained, coproduction has a mediating role in this relationship. In the study, it was concluded that the IT capabilities of the hotels enable them to create service innovations through production together with online travel agencies.

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