Enlightening tourism -- V. 04, n. 1 (2014)

Permanent URI for this collectionhttps://hdl.handle.net/10272/8846

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    A model of analysis for the evaluation of tourist destination appeal : the Amalfi coast, a case study
    (Universidad de Huelva, 2014) Botti, Antonio; Esposito de Falco, Salvatore; Vesci, Massimiliano
    Core resources and attractors have long been at the center of studies on the competitiveness of tourist destinations. However, such studies treat factors of appeal in a cumulative way without, or at least rarely, integrating the perspectives of both supply and demand. Our paper intends to verify whether the scale of importance of the attractors detains an absolute value or whether such value varies on the basis of type of destination. The study proposes a model of analysis of destination appeal which takes into account the perception that both hotel management and potential tourists have of such attractors.
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    Unfolding the spa industry:spa business models trough the product life cycle
    (Universidad de Huelva, 2014) Vázquez-Illa Navarro, Javier
    This article pursues inspiring theory building that helps in the understanding of spas. The industry’s life cycle is subject to examination to ascertain its predominant business model. Employed methodologies are literature review, study of a sample of European and American spas, and case study research on a European spa company. The amenity spa is singled out as the prevalent business model: its value proposition offers a more comprehensive experience than the traditional destination spa. The consequences of the present model’s choices: high amortization and fixed costs, besides market confusion, are highlighted as the industry enters its early maturity stage, after two decades of growth. Future prospects are optimistic, though, due to the linkage of spas with well-rooted social trends, provided incumbents fine-tune their competitive strategies and implement more efficient operations. The spa industry’s partial nonconformity to the product life cycle theory remains unresolved and will require further research.
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    Evaluating and understanding the tourist experience: an empirical study in Jammu and Kashmir
    (Universidad de Huelva, 2014) Ramjit, Singh
    The aim of the present study is to identify and understand the tourist experience construct, and how it differs by their age, sex, income level, education and to suggest and recommend the strategies to develop the Jammu and Kashmir as a tourist destination and enhance its brand image. The study was carried out by collecting relevant information from secondary data sources, which included books, journals and reports published by government of India, Government of Jammu and Kashmir. A self structured Questionnaire was designed and distributed among the domestic and international tourists who visited Jammu & Kashmir. The sample size was 291 and the study was conducted in the whole state of Jammu and Kashmir. Data analysis was done by applying factor analysis, and descriptive statistics. There were five factors those constituted the tourist experience like ''Transportation and Service by the different Carriers', 'Services at the Destination', 'Hotels and restaurants', 'Infrastructure at the destination' and Safety Security and Crowd Management' and out of these the first two leaves the implications for further improving and developing the destinations in Jammu and Kashmir. The outcomes of the study as whole have significant managerial implications for destination marketing managers.
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    Impact of tourism on economic growth in Croatia
    (Universidad de Huelva, 2014)
    Although impact of tourism on the economy has been researched in the literature, the results of studies deliver varying conclusions leaving the field open to further studies. While the literature has so far dealt with cases of large tourism sectors, there has been no research on cases of dominant tourism sector in transitional post-socialist economies. Tourism certainly plays an important role in the Croatian economy, but so far research tested the impact it actually has on economic growth. This paper attempts to fill this gap by testing what is the long-term impact of tourism on growth of GDP. The author tests whether tourism enables increase in level of productive factors and indirectly ensures long-term development (TKIG hypothesis), or it contributes by delivering short-term profits. The results of the paper imply that TKIG hypothesis is confirmed in the case of Croatia. Tourism receipts can enable increase in capital goods imports and there is a mechanism through which increase in tourism specific productive factors leads to economic growth. However, the organization of the tourism sector, as well as political elite’s attitudes towards tourism have an important effect on determining impact tourism has on the economy.