Pedagogía de la imagen: lectura crítica de publicidad televisiva
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Abstract
Hemos desarrollado una metodología sobre la «lectura crítica de publicidad televisiva».
Está formada por unos libros guía para educadores, tarjetas para los estudiantes adolescentes
y un vídeo. Fue presentada en la Fundación Marcelino Botín en una conferencia
pública (para educadores y profesionales) y puesto en práctica con una muestra
de 120 alumnos de distintos colegios de Cantabria. Los resultados de la experiencia son
muy positivos pues confirman muchas de nuestras hipótesis de partida: la pedagogía de
la imagen es muy necesaria
We have developed a methodology for a «Critical reading of TV advertisements». It consists of a guidebook for educators, cards for adolescents and a video. It has been presented in a public lecture aimed at educators and professionals at Marcelino Botín Foundation, and proved with 120 adolescents (12-19 years old). The results of the experience are very positive because they confirm many of the theoretical hypotheses: the pedagogy of the image is necessary in education
We have developed a methodology for a «Critical reading of TV advertisements». It consists of a guidebook for educators, cards for adolescents and a video. It has been presented in a public lecture aimed at educators and professionals at Marcelino Botín Foundation, and proved with 120 adolescents (12-19 years old). The results of the experience are very positive because they confirm many of the theoretical hypotheses: the pedagogy of the image is necessary in education
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